Communications & Marketing Manager (Hybrid Opportunity)

About UMass Amherst

The flagship of the Commonwealth, the University of Massachusetts Amherst is a nationally ranked public land-grant research university that seeks to expand educational access, fuel innovation and creativity, and share and use its knowledge for the common good. Founded in 1863, UMass Amherst sits on nearly 1,450-acres in scenic Western Massachusetts and boasts state-of-the-art facilities for teaching, research, scholarship, and creative activity. The institution advances a diverse, equitable, and inclusive community where everyone feels connected and valued-and thrives, and offers a full range of undergraduate, graduate and professional degrees across 10 schools and colleges, and 100 undergraduate majors. We believe every member of our university community can contribute to our ongoing success by striving for the highest level of excellence as we seek breakthrough solutions to mounting environmental, social, economic, and technological challenges in our world.

Job Summary

The Communications and Marketing Manager is responsible for the development and implementation of dynamic and creative communication and marketing plans for the Office of Global Affairs (OGA). The role has primary responsibility for managing OGA's website, written communications, and social media.

Essential Functions

• Designs and implements a comprehensive communications and marketing strategy for OGA that aligns with unit and institutional goals; supports executive area vision and advancement; advises OGA leadership on emerging digital and media trends; ensures brand consistency across platforms; and enhances the visibility and reputation of OGA initiatives both on campus and beyond.
• Oversees the development, management, and evolution of OGA's digital presence; maintains accessible and engaging website content; produces the annual Global Report; and coordinates with University Relations and other campus partners to ensure alignment with broader institutional messaging and branding; oversees the implementation of service level agreements (SLAs) with other units or vendors delivering digital or media content for OGA.
• Creates and executes targeted communication campaigns to support Global Education recruitment by identifying and segmenting prospective student audiences, leveraging CRM tools for outreach, and producing integrated campaigns across social media, print, email, and event marketing to drive enrollment and participation goals.
• Coordinates with International Student and Scholar Services (ISSS) to design and maintain a year-round multi-platform communication strategy that delivers timely updates related to immigration regulations, programs, and student support services, ensuring accessibility and clarity for students, scholars, and campus stakeholders.
• Serves as the primary media and communications contact for OGA, writing and disseminating feature stories, press releases, newsletters, and promotional materials that highlight the global engagement activities of students, faculty, alumni, and staff; manages email marketing software; and collaborates with external vendors to produce branded collateral.
• Collects and analyzes communication performance data using web analytics and SEO tools, generating insights that inform strategic adjustments to campaigns and content, and provides regular assessments of audience engagement, reach, and campaign effectiveness.

Other Functions

Minimum Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)

Preferred Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)

Work Schedule

Salary Information

Salary Level 27

PSU Hiring Ranges

Special Instructions to Applicants

Please upload your resume, cover letter, and an online portfolio showcasing relevant sample work, along with your completed application. Our team will check references at the final stage of the interview process. Please be prepared to provide contact information for at least three (3) professional references. This position will remain open until filled or the advertised closing date, whichever occurs first. Early submissions are recommended.

The University of Massachusetts Amherst welcomes all qualified applicants and complies with all state and federal anti-discrimination laws.