Director, Chevrolet Lifestyle Communications - Bilingual

Job Description

Hybrid OR Remote : This role is based remotely but if you live within a 50-mile radius of [Mountain View, Atlanta, Detroit, or Warren], you are expected to report to that location three times a week, at minimum or other frequency dictated by the business.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)

The Role :

This is a senior-level role responsible for leading Chevrolet’s lifestyle communications strategy with creativity, cultural fluency, and strategic precision. This role demands a proven track record of breakthrough, earned-first campaigns with strong social integration, and an instinct for what makes stories resonate with lifestyle and broadcast media. You’ll shape compelling narratives, drive high-impact storytelling, and serve as a thought leader in the lifestyle space—bringing bold ideas to life that connect with diverse audiences and Chevy’s audiences and communities (owners, fans, etc.) including Hispanic consumers.

What You’ll Do (Responsibilities) :

Develop and lead GM’s lifestyle communications strategy across multiple brands and platforms.

Identify and activate cultural trends, partnerships, and storytelling opportunities that align with GM’s brand values and business goals and result in earned, social and broadcast coverage.

Identify and activate engagement moments with Chevrolet communities (owners, fans, etc)

Connect with Hispanic opinion leaders, content creators and editorial in culturally relevant ways to tell Chevrolet’s story.

Lead cross-functional teams and external agencies in the execution of high-visibility campaigns.

Serve as a subject matter expert and advisor to senior leadership on lifestyle positioning and cultural relevance.

Build and maintain relationships with top-tier media, influencers, and cultural tastemakers.

Analyze campaign performance and media impact to inform future strategies.

Mentor and guide junior team members and peers across the communications function.

Represent GM at industry events, cultural forums, and media engagements.

Your Skills & Abilities (Required Qualifications) :

8–10+ years of experience in lifestyle communications, brand storytelling, or cultural marketing, with track record securing editorial and broadcast coverage.

Bilingual (English and Spanish) - required

Recognized expertise in lifestyle trends, cultural integration, and brand positioning.

Proven success leading large-scale campaigns and cross-functional initiatives.

Exceptional writing, storytelling, and executive communication skills.

Strong business acumen and ability to align communications with enterprise strategy.

Experience influencing senior stakeholders and navigating complex organizational structures.

Demonstrated ability to develop innovative, impactful solutions to complex communications challenges.

Ability to work independently with broad latitude in decision-making and strategic planning.

Experience mentoring and guiding peers and junior team members.

Strong analytical skills with the ability to use data and insights to shape communications strategy.

What Will Give You a Competitive Edge ( Preferred Qualifications) :

Prior experience in the automotive, lifestyle, or retail industry

Event Planning and Social Media experience

The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of New York, Colorado, California, or Washington.

The salary range for this role is ($159,000 – 212,500). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

Bonus Potential : An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits : GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

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