Senior Marketing Manager - Sports & Entertainment

Senior Marketing Manager - Sports & Entertainment

As a Senior Marketing Manager - Sports & Entertainment at Rocket, you will drive full-funnel brand marketing initiatives through strategic partnerships and experiential marketing with major sports leagues like the NFL, PGA, NBA, and MLB. You will develop and execute comprehensive marketing campaigns that build brand awareness, generate leads, and drive conversions through innovative brand activations with national sports teams and entertainment platforms. Your expertise in creating cohesive and authentic activations across Rocket's market presence, strengthen brand positioning, and deliver measurable business results through high-profile sports and entertainment partnerships.

About the Role

• Develop and execute full-funnel marketing strategies that leverage sports and entertainment partnerships to build brand awareness, consideration, and conversion
• Build and nurture strong relationships with athletes, teams, leagues, agencies, and other sports industry stakeholders to enhance partnership opportunities
• Manage and execute brand activations that translate Rocket's brand positioning and values into compelling sports and entertainment experiences
• Craft consistent brand messaging and visual identity across all sports partnership touchpoints to strengthen brand recognition and resonance
• Analyze consumer insights and market trends to inform brand activation strategies that drive engagement and business outcomes
• Establish and track key performance indicators (KPIs) across the full marketing funnel, using data to optimize brand impact and marketing ROI
• Collaborate with cross-functional teams to ensure brand consistency and maximize the impact of sports and entertainment marketing initiatives

About You

Preferred Qualifications

What You'll Get

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put : We've got your back.

Rocket Mortgage was founded in 1985. Today, we're a Detroit-based, publicly traded company with a mission to Help Everyone Home. At Rocket Mortgage, we believe that home is more than the house you live in. Our wide variety of home loan options, tools and resources empower our clients to achieve their homeownership dreams. We're known as experts in the mortgage industry, but we're also innovators we strive to create the best experiences for our clients from beginning to end. And we're not your typical employer. We're insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard.