Digital Marketing Specialist (PHX)

The objective of the Digital Marketing Specialist will be to develop and implement the social media strategy to increase online presence and improve marketing, sales, and recruiting efforts. This position will play a critical role in helping Matthews™ reach a larger audience and increase engagement. This individual will produce creative content that aligns with the target audience. The digital marketing specialist will also assist with the execution of email marketing activities.

KEY RESPONSIBILITIES

• Assist the corporate marketing team in the day-to-day execution of social media marketing initiatives across all social channels - Facebook, Twitter, Instagram, LinkedIn, YouTube
• Own the execution of the social media strategy – scheduling posts, promoting content, and maintaining social media calendar
• Create engaging original content (copy and graphics) while maintaining brand consistency and adapting content to suit different channels
• Stay up to date on social media best practices & resources to ensure best practices are followed
• Respond and engage with audiences across all major social media platforms
• Identify relevant trends to tie into brand content
• Analyze social media strategies and identify areas of improvement while implementing new approaches to maintain a relevant presence
• Identify target audiences and evaluate current trends
• Assist in the production and creation of emails – including copy and graphics
• Assist in maintaining best-in-class email strategies while working with the team to identify, design and launch new testing initiatives to improve performance
• Educate agents on the use of social media and promote its use within the company

REQUIREMENTS