Business Development Representative (BDR)

Job Description

Job Description

OptiSigns is transforming how businesses communicate with their customers and teams through scalable, cloud-based digital signage solutions. We’re on a mission to become the #1 digital signage platform globally—and we’re growing fast.

Why This Role Matters

The Business Development Representative (BDR) will be on the front lines of our expansion strategy, responsible for generating net-new pipeline opportunities through outbound prospecting. This role is designed for individuals passionate about breaking into SaaS sales, eager to master the fundamentals of outbound strategy, and ready to become a future Account Executive.

What You'll Own

• Primary Focus : Outbound Opportunity Generation
• Research and identify key prospects across priority industries and ICPs
• Launch outbound sequences via phone, email, and LinkedIn to drive initial engagement
• Book meetings for Account Executives by identifying pain points, business context, and alignment
• Maintain strong activity levels : 150+ outbound touches / day across multiple channels
• Use tools like ZoomInfo, LinkedIn Sales Navigator, and HubSpot to manage outreach and pipeline activity
• Sales Intelligence & Qualification
• Qualify interest and organizational fit based on OptiSigns’ Ideal Client Personas
• Apply the MEDDIC framework to uncover Metrics, Pain, and Champion potential
• Track engagement and conversion metrics for continuous performance improvement
• Collaboration & Coaching
• Partner closely with AEs and marketing to support strategic account outreach
• Participate in weekly sales enablement and strategy reviews
• Receive continuous coaching with a clear path toward an Account Executive promotion track

Requirements

What Success Looks Like

50% show rate for scheduled meetings, reflecting effective value messaging and prospect commitment

You Might Be a Fit If You Have

Career Path

The BDR program at OptiSigns is a springboard to an Account Executive role. You’ll master prospecting, objection handling, discovery, and ICP targeting, all while helping our sales engine scale.

Compensation

Why Join OptiSigns?

Ready to Build Your Sales Career?

If you’re a motivated, fast-learning sales professional eager to start closing deals while developing pipeline-building and account expansion skills , we want to hear from you. Apply today and be part of OptiSigns’ journey to revolutionize digital signage.

Benefits