Marketing Manager

Job Description

Job Description

We are looking for an experienced Marketing Manager to lead strategic initiatives and drive impactful campaigns in the education sector. This role requires a creative thinker who excels in digital and B2B marketing strategies to enhance brand visibility and engagement. Join our team in Scotch Plains, New Jersey, to make a difference in shaping our marketing efforts.

Responsibilities :

• Develop and execute comprehensive marketing strategies tailored to the education industry.
• Lead the planning and management of email campaigns to maximize audience engagement.
• Drive B2B marketing initiatives, building strong relationships with partners and stakeholders.
• Oversee digital marketing efforts, including social media, SEO, and paid advertising.
• Analyze campaign performance data to identify opportunities for improvement and optimization.
• Collaborate with cross-functional teams to ensure brand consistency across all platforms.
• Create and manage budgets for marketing campaigns to ensure cost-effective execution.
• Research market trends and competitor activities to inform strategic decisions.
• Foster brand awareness through innovative campaigns and targeted messaging.
• Monitor industry advancements to incorporate new tools and techniques into marketing plans.
• Proven experience in marketing management, preferably within the education sector.
• Strong expertise in email campaigns, B2B marketing, and digital strategies.
• Excellent ability to plan and execute effective marketing campaigns.
• Solid understanding of brand awareness and strategies to enhance it.
• Proficiency in analyzing data and deriving actionable insights.
• Exceptional communication and collaboration skills.
• Familiarity with marketing tools and platforms, including CRM systems.
• Bachelor's degree in Marketing, Business, or a related field is highly preferred.