Regional Marketing Manager-Paramus

Job Description

Regional Marketing Manager is responsible for understanding the regional market landscape, including marketing trends and local competition to provide feedback / collaborate with other Marketing Managers for optimization of marketing strategies for each region.

Key Responsibilities :

• Plan and execute regional marketing strategies across multiple channels including digital, print, email, event and social media; driving retail foot traffic and direct to consumer leads.
• Use advertising data, marketing research and competitor analysis to find the right media mix and investment on a per market basis.
• Establish relationships with regional sales teams and provide timely sales enablement resources to support the business.
• Establish and actively manage baseline reports that monitor performance of marketing initiatives and campaigns in order to recommend actionable and strategic improvements.
• Daily, weekly, and monthly analysis of key performance metrics to identify opportunities for growth and efficiency across all marketing and digital channels.
• Analyze PPC and SEO metrics, including organic / paid traffic and keyword performance, to identify opportunities for growth.
• Assist with return on investment (ROI) analysis to support strategic planning, vendor performance, and budget planning.
• Contribute test ideas, execute test strategies, analyze test data and document test results.
• Ability to explain and present data and technical concepts in easy-to-understand ways with excellent written, oral and illustrative skills.

What We’re Looking For :