Job Description
Job Description
Location : Remote – Near major airport
Reports to : Sr. Sales Manager – National & Natural Channels
Travel : Up to 40%
About Us : At N!CKS, we’re not just a company—we’re on a mission to change the world of snacking, by eliminating the gap between indulgent and healthy. We're a fast-growing Consumer Packaged Goods (CPG) company with roots in Sweden, and our goal is simple : to make snacks that are as good for you as they are delicious. With a mix of Swedish ingenuity, cutting-edge food innovation, and a whole lot of optimism, we’re creating the future of snacking. Join us and help us revolutionize the way people eat!
Position Overview
The Sales Manager – Distribution + Regionals is responsible for driving profitable growth across our largest national distributors and regional mid-size retailers, with a special focus on the natural channel. You will own account-level strategy and execution while collaborating cross-functionally to deliver against aggressive profitability goals as well as growth targets.
This role is ideal for a highly-organized, entrepreneurial, and data-savvy sales leader who understands the nuances of the distributor model and various retail customers, and thrives in a fast-paced environment.
Key ResponsibilitiesChannel & Regional Account Management
- Lead account strategy and execution across distributors, regional retailers, and independent grocers
- Build annual promotional plans, negotiate customer agreements, and ensure promotional execution in order to deliver on key KPIs
- Develop and deliver compelling, data-backed customer presentations that influence buyer decisions and enhance partnerships
- Build and strengthen relationships with distributor and retail partners through trade shows and industry events. Represent NICKS in all key category reviews and annual planning conversations
- Seek out strategic business development opportunities, particularly those that exist within current distribution network
Retail Execution & Sales Fundamentals
Conduct HQ and market visits and partner with brokers to improve execution, visibility, and complianceEnsure on-shelf availability, proper shelf placement, and in-store support for new items and promotionsCollaborate on field marketing initiatives, demos, and activation programs where appropriateBroker & Distributor Management
Partner with natural and regional broker teams to manage key accountsManage communication, planning, and performance evaluation of partnersOversee execution through key distributors including KeHE, UNFI, and DOTProvide feedback to brokers and distributors on expectations, performance, and tools needed for successForecasting & Business Support
Manage all volume forecasting and promotional planning for assigned accounts across all NICK’S categoriesMaximize trade and shopper marketing ROI by evaluating and optimizing the performance of all working and non-working dollarsOwn trade budget management and deduction accuracy in partnership with Finance and Accounts Receivable teamsCross-Functional Collaboration
Partner with Marketing, Finance, and Supply Chain to align on execution, timelines, and demand planningShare regional and channel-specific insights to inform product innovation, brand messaging, and go-to-market strategySupport launches, field campaigns, and natural retailer activations with a hands-on approachQualifications
Bachelor’s degree required3–5+ years of experience in sales roles within the Natural and / or Conventional CPG industryStrong understanding of CPG distribution network (KeHE, UNFI, DOT)Strong organization, prioritization, communication, analysis, and planning skillsComprehensive experience with syndicated data tools (IRI, SPINS)Proven ability to execute retail strategy in both Traditional and Specialty channelsProficient in Google Workspace , Excel , and PowerPointAbility to travel up to 40%N!CK'S is proud to be an Equal Opportunity employer. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.