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Sales Manager - Distribution + Regionals

Sales Manager - Distribution + Regionals

N!CK'S North AmericaManchester, NH, US
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Job Description

Job Description

Location : Remote – Near major airport

Reports to : Sr. Sales Manager – National & Natural Channels

Travel : Up to 40%

About Us : At N!CKS, we’re not just a company—we’re on a mission to change the world of snacking, by eliminating the gap between indulgent and healthy. We're a fast-growing Consumer Packaged Goods (CPG) company with roots in Sweden, and our goal is simple : to make snacks that are as good for you as they are delicious. With a mix of Swedish ingenuity, cutting-edge food innovation, and a whole lot of optimism, we’re creating the future of snacking. Join us and help us revolutionize the way people eat!

Position Overview

The Sales Manager – Distribution + Regionals is responsible for driving profitable growth across our largest national distributors and regional mid-size retailers, with a special focus on the natural channel. You will own account-level strategy and execution while collaborating cross-functionally to deliver against aggressive profitability goals as well as growth targets.

This role is ideal for a highly-organized, entrepreneurial, and data-savvy sales leader who understands the nuances of the distributor model and various retail customers, and thrives in a fast-paced environment.

Key ResponsibilitiesChannel & Regional Account Management

  • Lead account strategy and execution across distributors, regional retailers, and independent grocers
  • Build annual promotional plans, negotiate customer agreements, and ensure promotional execution in order to deliver on key KPIs
  • Develop and deliver compelling, data-backed customer presentations that influence buyer decisions and enhance partnerships
  • Build and strengthen relationships with distributor and retail partners through trade shows and industry events. Represent NICKS in all key category reviews and annual planning conversations
  • Seek out strategic business development opportunities, particularly those that exist within current distribution network

Retail Execution & Sales Fundamentals

  • Conduct HQ and market visits and partner with brokers to improve execution, visibility, and compliance
  • Ensure on-shelf availability, proper shelf placement, and in-store support for new items and promotions
  • Collaborate on field marketing initiatives, demos, and activation programs where appropriate
  • Broker & Distributor Management

  • Partner with natural and regional broker teams to manage key accounts
  • Manage communication, planning, and performance evaluation of partners
  • Oversee execution through key distributors including KeHE, UNFI, and DOT
  • Provide feedback to brokers and distributors on expectations, performance, and tools needed for success
  • Forecasting & Business Support

  • Manage all volume forecasting and promotional planning for assigned accounts across all NICK’S categories
  • Maximize trade and shopper marketing ROI by evaluating and optimizing the performance of all working and non-working dollars
  • Own trade budget management and deduction accuracy in partnership with Finance and Accounts Receivable teams
  • Cross-Functional Collaboration

  • Partner with Marketing, Finance, and Supply Chain to align on execution, timelines, and demand planning
  • Share regional and channel-specific insights to inform product innovation, brand messaging, and go-to-market strategy
  • Support launches, field campaigns, and natural retailer activations with a hands-on approach
  • Qualifications

  • Bachelor’s degree required
  • 3–5+ years of experience in sales roles within the Natural and / or Conventional CPG industry
  • Strong understanding of CPG distribution network (KeHE, UNFI, DOT)
  • Strong organization, prioritization, communication, analysis, and planning skills
  • Comprehensive experience with syndicated data tools (IRI, SPINS)
  • Proven ability to execute retail strategy in both Traditional and Specialty channels
  • Proficient in Google Workspace , Excel , and PowerPoint
  • Ability to travel up to 40%
  • N!CK'S is proud to be an Equal Opportunity employer. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

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