Associate Marketing Manager - Illinois / Wisconsin / Kentucky

Local Brand Campaign Manager

This role is accountable for the localization, implementation, and evaluation of brand, business, and consumer programming to maximize growth, profitability, and brand equity, consistent with national brand strategy. Success in the role is superb execution of local brand campaigns across footprint clusters.

What You Can Expect :

• Support the Marketing Manager in identifying, implementing, and executing relevant local media partnerships, events, sponsorships, etc., to support the overall brand, business, and consumer plan for the cluster.
• Lead local activation of highly innovative, cut-through brand building programs.
• Work with brand teams to create local programs and materials consistent with brand strategy and equity guidelines.
• Evaluate programs and initiatives, making recommendations for discontinuation or improvement.
• Partner with the commercial team to educate, plan, and evaluate agency execution of assigned brand initiatives.
• Serve as the primary point of contact for consumer marketing agency ambassador team members working in the field, ensuring optimal resourcing.
• Manage local consumer marketing funds and provide input into local resource allocation decisions.
• Serve as a critical resource for local consumer and competitive insights.
• Champion brand building by providing category / portfolio / brand expertise and conducting tastings and brand education training.

What You Bring to the Table :

Who We Are : We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer : Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.