Team Lead- Content Writer Job at Satguru Travel in Lincoln

Job Summary : As a Content Writer Team Lead, you will play a pivotal role in shaping and executing the content strategy of our organization. You will lead a team of talented content writers, ensuring the production of high-quality, engaging, and relevant content across various platforms. This role requires exceptional writing skills, team management capabilities, and a deep understanding of content marketing principles.

Key Responsibilities : Content Strategy Development : Collaborate with the content manager to develop and refine content strategies aligned with the company's goals.

Conduct research to identify industry trends, audience preferences, and competitor content strategies.

Team Leadership : Lead, mentor, and motivate a team of content writers to achieve individual and team goals.

Assign tasks, set clear expectations, and provide feedback to enhance team performance.

Foster a collaborative and creative work environment within the team.

Content Creation : Write high-quality content, including blog posts, articles, social media updates, and other marketing collateral.

Edit and proofread content to ensure accuracy, clarity, and consistency.

Ensure content is optimized for search engines (SEO) and tailored to target audiences.

Content Calendar Management : Create and maintain a content calendar to ensure a consistent flow of content.

Monitor deadlines and coordinate content production schedules.

Performance Analysis : Track content performance using analytics tools and provide insights to optimize content strategies.

Use data-driven insights to refine content topics, formats, and distribution channels.

Content Distribution : Collaborate with the marketing team to promote content through various channels, including social media, email marketing, and partnerships.

Identify opportunities for guest posting and content syndication.

Content Quality Assurance : Establish and maintain content quality standards, guidelines, and best practices.

Conduct periodic content audits to ensure consistency and compliance.

Stakeholder Communication : Collaborate with cross-functional teams to gather information and insights for content creation.

Communicate content strategies and results to key stakeholders.

Qualifications : Bachelor's degree in English, Journalism, Marketing, or related field (Master's degree preferred).

Proven experience in content writing and creation, with a strong portfolio of published content.

Minimum of five years of experience in content marketing, with at least 2 years in a leadership or supervisory role.

Exceptional writing and editing skills, with attention to detail and grammar.

Proficiency in SEO and content optimization techniques.

Strong analytical skills and the ability to interpret data to drive content decisions.

Familiarity with content management systems (CMS) and marketing automation tools.

Excellent interpersonal, communication, and leadership skills.

Ability to work in a fast-paced, dynamic environment and meet tight deadlines.

Creative thinking and the ability to generate innovative content ideas.

A passion for staying up-to-date with industry trends and emerging content formats.

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