Senior Product Marketing Specialist

Product Marketing Senior Specialist

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We're building a more open world. Join us.

Travel Partnerships and Advertising helps partners, including hotels, airlines, destination marketing organizations (DMOs) and more, deliver excellent traveler and B2B experiences. We drive growth for our partners and the Expedia Group marketplace through competitive supply, our leading advertising and travel media network and affiliate solutions.

Our B2B Product Marketing team is looking for a motivated Product Marketing Senior Specialist who excels working within a team and independently, eager to learn and grow, and cares deeply about the customer experience to focus on our Vacation Rental Property Management Software, Escapia. Ready for a challenge? Join our team of product marketing professionals and help us fulfill our travel partners' reach and visibility needs!

In this role, you will :

• Assist with developing fundamental insights of our market, partners, and competitors
• Analyze data to identify opportunities for growth and areas for improvement to inform marketing strategies.
• Gather and analyze customer feedback to inform GTM strategies, messaging and positioning, and influence the product roadmap by conducting customer interviews, surveys, and focus groups.
• Work across global teams to own, execute and report on go-to-market marketing strategies to drive high-performing product launches.
• Develop clear and compelling positioning and messaging for our Escapia product portfolio.
• Lead product launch plans and develop effective sales training materials.
• Collaborate with product, growth marketing, public relations, sales enablement, sales, and customer support teams to ensure alignment and support for go to market launch.
• Present GTM plans and performance updates to senior management.
• Help maintain internal alignment with other parts of the company including Product, Sales, Customer Success, and Marketing

Experience and qualifications :