Segment Marketing Manager

How You'll Support Our Mission

As a Marketing Campaign Manager - Fire and EMS, you'll help expand ESO's positive impact on thousands of community health and safety organizations through integrated, customer centric, data-driven marketing. You will lead initiatives that improves awareness / consideration and drives qualified leads for the sales team.

Reporting to the Director of Demand Generation you will be part of our Marketing team based in our Austin, Texas office.

What You'll Be Doing - the day-to-day

• Collaborate with sales, product marketing, customer experience, and the marketing team to develop effective messages and campaigns for the Fire and EMS markets
• Develop and execute an integrated campaign strategy for Fire and EMS using a strategic channel mix of emails, ads, webinars, events, and more.
• Partner with the brand and content team on development of emails, ads, and more to support campaign strategies.
• Assist in launching an account-based marketing initiative and lead the subsequent execution
• Contribute to marketing and demand gen strategies and tactics to support face to face events
• Advise on customer communication during acquisitions, product launches, product maintenance, etc.
• Identify gaps, manage hygiene, minimize decay, drive subscription, and develop growth strategies for database
• Take a data-driven test-and-learn approach to quickly iterate and optimize to drive the most traffic and leads; identify opportunities to scale the successes

Who You Are - the essentials

Who You Are - the desirables

Benefits & Perks

ESO offers a comprehensive suite of benefits to promote health and financial security for our employees and their families. For full-time employment you this includes :

About ESO

ESO is a fast-paced, growing data, technology, and research company passionate about improving community health and safety through the power of data. We pioneer innovative, user-friendly software to meet the changing needs of today's EMS agencies, fire departments, and hospitals. We're small enough to be nimble and fun, but big enough to be a great place to work. We serve thousands of customers out of our offices across the US, Canada and Northern Ireland.

Are you ready to Make a Difference? At ESO, we believe in bringing your true self to work every single day. If you don't match all the qualifications on the job description, we encourage you to apply anyway! We are looking for passionate, innovative, and authentic people to help drive our mission.

All offers are contingent upon a successful background check.

ESO is committed to creating a diverse and inclusive work environment and is proud to be an equal opportunity and affirmative action employer. We invite you to consider opportunities at ESO regardless of your gender; gender identity; gender reassignment; age; religion; race; national origin; political affiliation; sexual orientation; disability; veteran status; or other non-merit factor.

Applicant Privacy Notice - please click here to review the privacy policy which details how your data is collected, used and protected.