Head of Marketing

About Lovingly

At Lovingly, we're redefining the gifting experience by combining AI-driven technology with deep human connection. Supporting over 1,500 independent florists, we ensure every gift is meaningful, personal, and effortlessly delivered. Our AI-first mindset extends beyond our products—it's embedded in how we approach marketing, making our team more data-driven, creative, and impactful.

The Opportunity

We're seeking a Head of Marketing who can harness the power of AI to transform our marketing landscape while delivering measurable business growth. This leader will unite AI innovation, creative excellence, and performance marketing into a cohesive growth engine that drives tangible results across our B2B, B2B2C, and D2C channels, spanning both digital and physical retail environments.

Core Responsibilities & Impact

AI-Powered Marketing Leadership

• Pioneer AI integration across marketing operations, from predictive analytics to campaign optimization
• Leverage AI-powered tools to enhance customer segmentation, personalization, and engagement
• Develop scalable AI-enhanced marketing strategies that power next-generation gifting experiences
• Drive continuous evolution of our AI capabilities, including strategic integration of LLMs
• Transform AI-driven insights into actionable marketing strategies and measurable outcomes

Revenue & Performance Growth

Design and execute multi-channel marketing strategies with direct revenue accountability

Drive measurable business growth through integrated performance marketing

Implement AI-powered testing frameworks and data-driven optimization

Configure predictive modeling to identify market opportunities

Transform creative initiatives into quantifiable business outcomes with clear ROI metrics

Create cohesive brand experiences across digital and physical retail touchpoints

Organizational Integration & Team Leadership

Build and mentor a high-performance marketing team in our hybrid environment

Create efficient workflows between marketing, product, operations, retail, and data teams

Establish clear reporting structures demonstrating marketing's impact

Lead strategic partnerships and marketing innovations

Foster a culture of innovation and accountability

Brand & Content Excellence

Ensure brand consistency while driving performance across all channels

Implement AI-assisted content creation and optimization strategies

Lead integrated campaigns across paid media, organic growth, and lifecycle marketing

Work with agency partners to ensure creative execution drives measurable impact

Develop data-driven frameworks for measuring brand impact on revenue

Create compelling omnichannel experiences

Must-Have Qualifications

7+ years of marketing leadership experience with direct revenue responsibility

Proven expertise integrating AI into marketing workflows

Deep experience in performance marketing and full-funnel conversion

Strong background implementing AI-powered marketing tools

Demonstrated success leading teams in hybrid work environments

History of aligning creative execution with quantifiable outcomes

Experience in B2B, B2B2C, and D2C marketing at scale

Track record of managing omnichannel brand experiences

Essential Leadership Capabilities

AI-first mindset with strong understanding of LLMs and predictive analytics

Structure-oriented leader who builds clear frameworks

Cross-functional collaborator who ensures seamless integration

Results-focused manager who develops teams through measurable goals

Innovation driver balancing creative exploration with implementation

Experience unifying digital and physical retail marketing strategies

Proven ability to manage agency relationships

Competitive Compensation

Competitive salary range between 120,000 and 165,000

22 PTO days + 12 paid holidays

Comprehensive benefits (health, dental, vision)

401k with 3% salary contribution

AI-Powered Work Environment

Access to cutting-edge AI marketing tools

Continuous AI training & professional development

25% tuition discount at Marist College

Hybrid work model combining flexibility with collaboration

Impact & Growth

Shape the future of AI-driven marketing in gifting

Build and scale a high-performance marketing organization

Drive measurable growth across multiple channels

Partner directly with leadership to shape company direction

Innovate at the intersection of digital and physical retail

Application Process

Please submit :

Your resume

LinkedIn profile

A 2-minute video covering :

Your experience implementing AI in marketing operations

A specific example of driving measurable revenue growth

How you've successfully led teams in a hybrid environment

Your approach to creating cohesive brand experiences

The position requires a leader who can seamlessly integrate our digital and physical presence while driving growth across all business channels. The ideal candidate will demonstrate a strong understanding of both traditional retail marketing and digital innovation, with the ability to create unified experiences that strengthen our brand and drive measurable business results.

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