Director, Omnichannel Enablement

Director, Omnichannel Enablement

Klick Health's Omnichannel Enablement team is looking for a seasoned Director who combines deep healthcare expertise with visionary digital leadership. In this role, you will partner closely with clients and internal teams to architect and execute end-to-end digital strategies that span the entire patient and physician journey. You'll leverage the latest omnichannel technologiesacross email, social media, web, mobile apps, CRM integration, and emerging channelsto drive measurable growth, elevate customer engagement, and optimize operational performance for life sciences and healthcare brands.

Key Responsibilities

• Strategic Leadership & Transformation
• Define and own the roadmap for digital transformation initiatives, aligning with client business goals, brand objectives, and regulatory requirements
• Lead change management efforts, securing buy-in from executive sponsors, medical affairs, commercial, and IT stakeholders
• Establish success metrics (e.g., engagement rates, conversion lift, ROI) and ensure ongoing performance tracking and optimization
• Omnichannel Campaign Design & Delivery
• Architect integrated campaigns targeting HCPs, patients, payers, and advocacy groups, leveraging channels such as :
• Personalized email and marketing automation (e.g., Marketo, Eloqua, Salesforce)
• Social and display advertising (LinkedIn, Facebook, programmatic DSPs)
• Customized web portals, mobile apps, and patient support platforms
• Virtual events, webinars, and digital kiosks
• Oversee end-to-end campaign execution : creative briefs, channel selection, content development, media planning, QA, and post-launch analysis
• Data & Analytics Strategy
• Develop a healthcare data frameworkincorporating CRM (Salesforce Health Cloud / Veeva), DMPs, analytics platforms (PowerBI, Google Analytics, Databricks)to enable robust audience segmentation, attribution modeling, and real-time optimization
• Drive adoption of AI-powered insights (predictive modeling, A / B testing, personalization engines) to refine targeting and maximize budget efficiency
• Ensure data governance, security, and HIPAA / PHI compliance across all initiatives
• Client & Partnership Management
• Cultivate and expand strategic relationships with pharmaceutical, biotech, and med-device clients, serving as a trusted advisor and digital transformation partner
• Manage external vendors and technology partners (e.g., CMS providers, ad tech vendors, AI platform integrators), negotiating SLAs, budgets, and deliverables
• Present strategic roadmaps, quarterly business reviews, and performance reports to C-suite and cross-functional leadership
• Team Leadership & Talent Development
• Build, mentor, and scale a multidisciplinary team of digital strategists, campaign managers, data analysts, UX designers, and technologists
• Foster a culture of continuous learning, experimentation (e.g., innovation labs, hackathons), and best-practice sharing
• Define clear career paths, conduct performance reviews, and identify growth opportunities
• Thought Leadership & Industry Engagement
• Stay at the forefront of digital and life-science trendsAI in healthcare, omnichannel orchestration, patient-centric engagementand translate them into actionable strategies
• Represent Klick at industry conferences, advisory boards, and peer forums; publish white papers or case studies demonstrating our transformational impact
• Monitor evolving regulatory guidelines (FDA, HIPAA, GDPR) and ensure all digital activities adhere to compliance standards

Required Qualifications

Nice-to-Have