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Zimmerman Advertising is hiring : Assistant Media Planner in Fort Lauderdale

Zimmerman Advertising is hiring : Assistant Media Planner in Fort Lauderdale

MediabistroFort Lauderdale, FL, United States
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ID : 4878

Full-Time / Regular

You were born to be in advertising! You love a challenge. You have a passion for delivering what clients want. You know how to solve a multitude of problems, but you don’t have multiple personalities. You are, as your mom tells her friends, "well rounded".

You've asked yourself, "Why did I get that ad?". You're curious about how an advertisement found you, 2 seconds after you spoke to a friend about something similar. You're a master of all things Tik Tok, Instagram Snapchat, Facebook, and have a knack for how digital and social platforms should advertise.You love working with people, laughing, and having fun! If this is you, come be our next Assistant Digital Media Planner.

Responsibilities

  • Help in the conception, creation and delivery of innovative, well-targeted, business-building marketing solutions across a variety of digital media to meet or exceed client objectives
  • Work with media vendors and negotiate rates
  • Maintain status reports on all interactive media initiatives
  • Assists in the development, negotiation, implementation, tracking, reporting and optimization of online media buys
  • Analyzes reports and works with the Digital media team and media planning team to recommend needed optimization and changes
  • Completes the proposal, purchase and implementation of the developed plan i.e. RFPs, creating insertion orders, follow up on signatures
  • Review vendor media kits, provide POVs and maintain vendor database
  • Communicates day to day digital media related needs and outstanding project tasks to the account service team, project manager and traffic teams for any interactive media campaigns
  • Assist with competitive reporting projects and site / network rankers for campaigns
  • Assists the digital team in staying abreast of emerging trends and communicating innovative, business-building new media recommendations
  • Reads and selects articles to include in our research archive and send to team weekly
  • Works with traffic to ensure proper tagging of campaign as it will reflect reporting
  • Maintain campaign timelines relating to media deliverables
  • Supports the Digital media team to ensure that mobile, SEO, SEM, Social, and other local elements are part of the overall plan and reaching the originally defined media objectives
  • Processes invoices, maintains finance chart on invoices and campaign finances to ensure that media vendors are paid properly and on time (including partner companies)

Required Skills

Requirements :

  • Bachelor’s degree in related field or equivalent work experience
  • Internship in a full service agency in the area of interactive marketing preferred
  • Basic knowledge of interactive media concepts and methodologies
  • MS Office : Internet Explorer, Excel, Word and PowerPoint
  • Presentation skills and experience are highly desirable
  • Familiarity with one or more of the following media planning tools is desirable : TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, Strata and Simmons
  • Third-party ad serving, tracking and reporting expertise (e.g. Double-click)
  • Experience or related intern assignments in retail, restaurant, franchisee operations or Interactive advertising is highly desirable
  • Employed at or intern role at full service agency is highly desirable
  • #J-18808-Ljbffr

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    Media Is Advertising • Fort Lauderdale, FL, United States

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