Marketing Manager

Marketing Manager

Location : Mesa, Arizona

Job Type : Permanent

Compensation Range : $90,000 - 105,000 per year

Are you a results-driven marketing strategist with a passion for real estate and a sharp analytical mind? We are seeking a highly organized and experienced Marketing Manager to drive lead generation, community traffic, and sales growth for our client's residential division. This high-impact role blends deep market analysis with hands-on campaign execution and team leadership to ensure our brand presence and sales goals are consistently achieved.

Responsibilities : Analysis & Strategy

Targeting & Market Intelligence : Analyze lead, walk-in, buyer, and market demographics to identify and target best-fit prospects for direct outreach.

Land Acquisition Support : Provide crucial market data and insights to inform land purchase opportunities.

Optimization & ROI : Rigorously track and analyze results for all marketing initiatives to maximize efficiencies and inform future strategy.

Incentive Strategy : Partner directly with sales management to develop and coordinate the most effective incentives and offers to meet and exceed sales goals.

Reporting & Communication : Coordinate all data analytics, strategy recommendations, and necessary reports across community, division, regional, and corporate teams.

Implementation & Lead Generation

Community Marketing Plans : Develop and execute detailed, community-specific marketing plans targeting leads, walk-ins, and Realtors to drive qualified traffic.

Asset Production : Create and deploy produced assets including email, direct mail, social media, and advertising using template-based design programs and marketing automation tools.

Brand Guardianship : Ensure all forward-facing elements-including collateral, signage, and online content-adhere strictly to brand standards.

Budget Management : Develop and oversee the annual marketing budget, manage all invoices, and provide monthly forecasting feedback to the finance team.

Team Leadership & Culture

Competitive Analysis : Play an integral role in the division's competitive market analysis, proactively sharing data, strategy, and tactical ideas with the leadership team.

Cultural Leadership : Participate as a member of the division leadership team, helping to instill a fun, collaborative culture built on humor, teamwork, and accountability.

Qualifications :

Minimum of a Bachelor's degree in Marketing or a related field.

Experience : Minimum 3 years of related marketing experience. Experience in a sales and marketing environment within Real Estate is strongly preferred.

Leadership & Influence : Strong leadership skills, including experience managing team members, high accountability, and the ability to build trust and influence other department heads.

Mindset : Demonstrates self-confidence, grit, and a growth mindset, with the ability to be adaptable and problem-solve in high-pressure situations.

Skills : Ability to spearhead analytical, strategic, and tactical elements both independently and as part of a team.

Execution Focus : Acts with urgency, requiring exceptional organizational skills and attention to detail to successfully prioritize and manage multiple tasks simultaneously.

Technical Proficiency : Strong proficiency with Microsoft Office (PowerPoint, Word, and Excel).

Equal Opportunity Employer : Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status. At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including : medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.