Brand and Influencer Marketing Specialist Job at Corning Incorporated in Tewksbu

Brand and Influencer Marketing Specialist

Join to apply for the Brand and Influencer Marketing Specialist role at Corning Incorporated

Scope of Position

In this role, you will collaborate with the director of marketing communications to create and implement marketing strategies that effectively promote the Corning Life Sciences family of brands, ensuring alignment with the needs of target audiences such as scientific researchers, biopharma teams, and bioproduction specialists. You will manage brand campaigns, oversee influencer partnerships, work closely with creative teams, and analyze market trends to enhance brand equity and foster customer engagement.

This role will support brand oversight by ensuring guidelines remain up-to-date and marketing campaigns align with brand standards. The role will collaborate with an external agency to manage a scientific research-focused brand influencer program aimed at boosting brand awareness and driving sales. Responsibilities include identifying, engaging, and managing influencer partnerships, developing content consistent with brand messaging, and evaluating the performance of influencer campaigns.

Day-to-Day Responsibilities include collaboration with the director of marketing communications to develop and implement division brand strategy and related outbound marcom campaigns; developing and executing brand marcom campaigns, including marketing influencer programs; ensuring consistency in messaging, visual identity, and brand experience across all division materials; working with cross-functional teams to ensure brand consistency; measuring and reporting KPIs for brand and influencer program performance; overseeing budget allocation and tracking; partnering with external agencies to research, identify, collaborate with, and manage relevant influencers; ensuring compliance with brand and influencer programs with internal legal teams; and sharing campaign strategies with CLS marcom counterparts in other regions as appropriate.

Experiences / Education

Required

• Bachelor’s degree
• Minimum 3 years’ experience in Brand Marketing and / or Influencer Marketing Communications
• Experience developing brand strategy, leading day-to-day tactics, and executing defined strategies
• Experience analyzing market data, tracking campaign performance, and identifying areas for improvement
• Experience communicating brand messaging with cross-functional teams and external agencies
• Experience identifying relevant influencers and developing effective social media campaigns
• Experience negotiating with and managing external vendors

Desired

This position does not support immigration sponsorship.

Compensation & Benefits

The salary range for this position is $86,882.00 - $119,464.00 assuming full-time status. Starting pay depends on location, experience, and education. Benefits may include medical, dental, vision, 401(k) with company match, pension plan, life insurance, disability benefits, and PTO.

A job that shapes a life. Corning offers you the total package. Our well-being and compensation / benefits package support your health, finances, and career from day one.

We prohibit discrimination on the basis of race, color, gender, age, religion, national origin, sexual orientation, gender identity or expression, disability, veteran status or any other legally protected status. Reasonable accommodations are provided to applicants and employees with disabilities. To request an accommodation, please contact accommodations@corning.com.

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