Native Advertising Media Buyer - Direct Response Job at Innovative Metrics in Be

Where High Performers Are Rewarded

We are seeking an experienced Native Media Buyer with 5+ years of hands-on expertise in running and scaling direct response campaigns to $500K+ / month in ad spend. This is an in-office role for a performance-driven media buyer who thrives on delivering high-quality lead generation at scale, under strict CPA and ROAS goals.

At our company, high performers are rewarded. If you can execute native advertising campaigns that drive measurable, profitable results—you’ll have the opportunity to make a direct impact and be rewarded with unlimited upside.

About Us

Since 2005, we’ve been driving growth in mortgage, solar, insurance, and home services—powered by proprietary tech and fueled by exceptional people. We connect high-intent consumers with top businesses, leveraging cutting-edge campaigns and a powerful lead platform.

What truly sets us apart is our people. We’re an employee-centric company that knows our team is the heartbeat of everything we do. Technology gives us speed, but passionate, skilled people give us purpose and direction. We hire those who share our drive, creativity, and commitment to excellence—and empower them to excel.

Key Responsibilities

Plan, launch, manage, and optimize large-scale native ad campaigns across platforms such as Taboola, Outbrain, MGID, Revcontent, and other native advertising networks.

Execute performance-driven lead generation campaigns with a strict focus on CPA efficiency, conversion rates, and lead quality.

Design and implement A / B and multivariate testing for creatives, headlines, landers, targeting, and offers.

Analyze campaign performance daily to maximize ROAS, CPL, and lead quality.

Partner with creative teams to develop high-performing advertorials, landers, and native-friendly creatives tailored for each platform.

Manage and strategically allocate $500K+ / month in native ad spend to maximize profitability.

Oversee pixel setup, tracking, attribution, and conversion optimization.

Stay on top of evolving native media trends, compliance policies, and performance best practices.

Qualifications

5+ years of native advertising media buying experience for direct response lead generation.

Proven success scaling campaigns profitably beyond $500K / month.

Mastery of native ad platforms (Taboola, Outbrain, MGID, Revcontent, etc.).

Strong understanding of native buying, bidding strategies, audience segmentation, funnel optimization, and pre-sell page strategy.

Strong analytical skills with experience in attribution tools and reporting dashboards.

Must be able to work on-site at our Beverly Hills, CA office.

Golden Perks & Benefits

Competitive base salary plus significant performance bonuses.

Opportunity to run large budgets and make a direct, measurable impact.

Comprehensive healthcare coverage – Medical, Dental and Vision.

Paid vacation.

Paid sick and mental health days.

Performance Incentives with potential for unlimited upside by meeting collective KPIs – your success drives our shared growth.

Tuition Reimbursement – Receive support for continued education with tuition expense reimbursement up to eligible limits.

Growth & Development – Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises.

Fully stocked kitchen for those coming into our Beverly Hills office.

Catered lunch each Friday for those coming into our Beverly Hills office.

Compensation

The base salary range for this role is $85,000 to $130,000, with unlimited monthly KPI-based bonuses which can push total compensation to over $200,000 annually for high performers.

Final compensation is determined by a variety of factors, including your experience, skills, qualifications, and geographic location.

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