Sr. Product Marketing Manager, FireTV, CAPE Developer Marketing

Senior Product Marketing Manager

The Content and Partner Engagement (CAPE) team within Amazon's Devices organization is seeking a Senior Product Marketing Manager to drive global developer adoption of Fire TV products and services. This role combines strategic thinking with hands-on execution to shape how developers build experiences for millions of Fire TV customers worldwide.

In this position, you'll be at the forefront of defining the developer experience for Fire TV. Your days will be diverse and impactful, spanning high-level planning to tactical implementation. You will craft compelling narratives around our developer offerings, translating complex technical features into value propositions that resonate.

As you develop and execute go-to-market strategies for new developer tools and services, you'll create a wide range of marketing content, from engaging blog posts and persuasive case studies to clear, concise messaging for various channels. Developer engagement will be a key focus. You will spearhead programs and events that bring our developer community together, fostering relationships and driving feature adoption. Throughout all these efforts, you'll apply a data-driven approach, consistently measuring and refining your marketing initiatives to maximize their impact. Your work will directly contribute to growing our developer audience and enhancing the Fire TV experience.

We are looking for a candidate that brings enthusiasm for this mission, passion for the audience and creativity to challenge our way of thinking. The right candidate will be self-driven and have a combination of experience and attitude that will help them thrive in a high-paced, results-driven team built around a culture with the values of transparency, trust, and empowerment.

Key job responsibilities :

• Define product positioning and messaging strategy for Fire TV's developer offerings
• Create and execute go-to-market plans for new developer features and services
• Develop a wide range of compelling marketing content (blog posts, case studies, etc.)
• Lead developer engagement programs, including events and advocacy initiatives
• Collaborate with product teams to influence roadmap based on developer insights
• Measure and optimize marketing programs using data-driven approaches