VP, Sales LATAM

This position is responsible for the general management of all activities in LATAM / Caribbean / Cruise Ships / Travel retail Americas region.

The Vice President will be responsible for driving revenue growth, maximizing Cash Operating Profit, and elevating TAG Heuer presence in the Watches Luxury.

This executive role requires visionary leadership, a deep understanding of luxury consumer behavior, and intellectual agility to seamless navigate retail and wholesale channels while operating in both direct and functional reporting structures.

The ideal candidate is a strategic thinker possessing a 360-degree approach in luxury industry, integrating sales strategy with customer experience, brand positioning, financial performance, and cross-functional collaboration to ensure long term business success.

STRENGTHS FOR SUCCESS

• Strategic vision and Execution – Ability to analyze, conceptualize and implement long term Wholesale and Retail sales strategies aligned with overall brand objectives across different regions for maximizing sell-in, sell-through and profit.
• Brand Alignment – Ability to maintain and enhance the exclusive image and reputation of TAG Heuer.
• Intelligence agility to navigate and integrate both retail and wholesale channels, balancing direct and functional leadership responsibilities.
• Strong negotiation and persuasion skills in high-stakes luxury market transactions.

REPORTING RELATIONSHIPS

Job responsibilities

ESSENTIAL JOB FUNCTIONS

Omni-Channel & Customer-Centric Approach

Implement agile sales management techniques to optimize inventory, pricing, and promotions across different markets.

Profile

Additional information

Employee benefits : At our Maison, we offer a generous and comprehensive benefits package including medical insurance, bonus or commission structure, paid time off, retail holiday pay, 401k, automatic employee contribution, employee assistance programs and more.

Our Company values diversity and provides equal employment opportunities to all employees and applicants without regard to race, color, religion, religious creed, national origin, ancestry, citizenship, sex, gender (including gender identity and expression), pregnancy, age, sexual orientation, physical or mental disability, medical condition, genetic information, sexual orientation, marital status, familial status, veteran status, or any other legally protected status under applicable federal, state or local laws. This policy applies to all terms and conditions of employment, including but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, and to perform crucial job functions.

1860, Saint-Imier at the very heart of the birthplace of watchmaking. A young ambitious watchmaker decides to found his own brand. His name : Edouard Heuer. At just 20 years old, he was to revolutionize the watchmaking industry by breaking away from the established rules. Ever since that time, TAG Heuer’s vocation has been to push back the boundaries and defy convention to invent incredible watches and chronographs of extreme precision. The invention of the oscillating pinion in 1887 exemplified this spirit, streamlining the chronograph’s design and enhancing its responsiveness—a principle that underpins our engineering philosophy even today. Then came the 1916 Mikrograph, the first stopwatch accurate to 1 / 100th of a second, cementing TAG Heuer's reputation as the precision timekeeper in competitive sports. Indeed, the world of TAG Heuer is intimately linked to motor racing and the division of time into infinitely small units, but its aura extends well beyond this arena. Capturing TAG Heuer’s ethos, our prominent partnerships and brand ambassadors express the brand’s passion for action and high performance. These include the Oracle Red Bull Racing Formula 1 Team, the TAG Heuer Porsche Formula E Team, the Formula 1 Monaco Grand Prix and Monaco Grand Prix Historique, the World Endurance Championships and the Indianapolis 500. As for TAG Heuer ambassadors, they all share the ability to stand up to pressure, constantly pushing their limits. This illustrious group includes motorsport legends Ayrton Senna and Steve McQueen, Hollywood icons Ryan Gosling, Patrick Dempsey, Alexandra Daddario, and Wi Ha Jun, and tennis stars Naomi Osaka, Felix Auger-Aliassime and Petra Kvitovà. The brand's spirit of adventure is further represented by big wave surfers Kai Lenny and Maya Gabeira, alongside rising athletes such as Sydney McLaughlin-Levrone, Fred Kerley, Summer McIntosh, and Sky Brown.

Crafting Dreams Starts With Yours

At LVMH, people make the difference in the art of crafting dreams.

Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community.

Join us at LVMH, where your talent is at the heart of our collective successes.

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