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Social Media Specialist Job at Presidian Hospitality in Vail
Social Media Specialist Job at Presidian Hospitality in VailMediabistro • Vail, CO, United States
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Social Media Specialist Job at Presidian Hospitality in Vail

Social Media Specialist Job at Presidian Hospitality in Vail

Mediabistro • Vail, CO, United States
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Position Overview

Are you a storytelling, visually driven marketer who thrives on bringing brands to life through video? Do you have a knack for producing scroll-stopping, high-quality content that makes people stop mid-feed and say, “I want to be there”?

Description

The Springs Resort, the #1 Hot Springs & Spa Resort destination as voted by USA TODAY, is looking for an experienced and passionate Social Media Specialist to lead our video-forward content creation across social media, Meta ads, website, and other marketing channels. This is a hands‑on creative role : shooting, editing, strategizing, while also engaging directly with our online audience and supporting the marketing team with campaigns, special events, and day‑to‑day needs. You’ll report to the Marketing Manager and help tell a brand story people can feel.

Work Environment & Schedule

  • Location : On‑site position at The Springs Resort, Pagosa Springs, CO
  • Schedule : Full‑time, Monday‑Friday with occasional evening / weekend work during on‑property events for content needs. Weekend and Holiday comment and engagement monitoring.
  • Work Split : 50% field work (shooting content around resort), 50% office‑based editing and strategy
  • Team Environment : Join a collaborative 3‑person marketing team in a creative, fast‑paced setting

Video‑Forward Content Creation

  • Concept, film, and edit short‑form videos for TikTok, Instagram Reels, YouTube Shorts, and Facebook.
  • Develop and adapt creative ads for Meta, testing and optimizing them to meet campaign goals.
  • Capture authentic, in‑the‑moment resort experiences through both planned shoots and agile, on‑the‑fly content creation.
  • Repurpose video for multiple channels, including email, website, and print.
  • Plan and execute a monthly content marketing plan & strategy, focused on achieving monthly KPIs.
  • Set short‑term goals for content initiatives to align with the resort's branding and marketing objectives.
  • Undertake content marketing initiatives to achieve business targets, covering content conception to completion.
  • Collaborate with the marketing team to produce high‑quality content, emphasizing the resort experience and offerings.
  • Strategize robust content generation plans and tactics for resort events and activities.
  • Content Curation

  • Maintain an organized content management system for various content pieces, including photos.
  • Curate and deliver engaging, high‑quality content regularly for various social platforms, including social media.
  • Use effective copywriting practices, including drafting, editing, proofreading, and updating written content.
  • Multimedia Production

  • Align web, social, video, and print content for consistency and quality.
  • Prepare content for various channels, ensuring a strong web presence and utilizing light media editing and graphic design skills for photo, video, and graphic content.
  • Manage professional photography, video shoots, and deliverables to capture the essence of the resort experience.
  • Social Media Management

  • Achieve organic social media metrics for growth, managing and strategizing social media platforms to enhance the resort's online presence.
  • Monitor and respond to comments, messages, and tags to foster guest relationships and maintain a positive brand presence.
  • Stay ahead of trends, platform updates, and competitor activity to keep content fresh and engaging.
  • Collaboration And Coordination

  • Collaborate with marketing, resort teams, and event teams to align content creation with broader business goals.
  • Work closely with influencers and partners to amplify the resort's presence in the digital space.
  • Influencer Partnerships

  • Identify, vet, and manage relationships with influencers and content creators who align with our brand.
  • Coordinate visits, content deliverables, and cross‑promotion opportunities.
  • Track influencer performance and integrate their content into broader campaigns.
  • Branding

  • Ensure consistent branding across all content channels and materials to maintain a cohesive and recognizable brand identity.
  • Qualifications

  • Bachelor's degree in Marketing, Communications, or a related field OR proven experience as a Content Manager or similar role.
  • 2+ years of demonstrated social media management with a portfolio showing follower growth and engagement.
  • Exceptional written and verbal communication skills.
  • Strong organizational and project management abilities.
  • Proficient in multimedia production tools, graphic design, and video editing software (Canva, Adobe Creative Cloud : Photoshop, Illustrator, InDesign, Premiere Pro).
  • Up‑to‑date with industry trends and tools.
  • Experience with social media management and analytics tools.
  • Familiarity with SEO best practices.
  • Ability to work independently and collaboratively in a fast‑paced environment.
  • Skilled in website CMS platforms like WordPress, able to edit templates, create new pages, and add optimized content.
  • 2+ years of experience with team and task management.
  • Application Requirements

    Portfolio Examples : Submit 5‑8 examples of your best social media content, including :

  • 3 short‑form videos you created (with before / after metrics if available)
  • 1 successful social media campaign you led, based on KPI performance
  • 1 successful social media campaign you led, that you are proud of
  • 3 examples of brand‑consistent visual content
  • Resume highlighting relevant social media and content creation experience.
  • Cover Letter explaining why you would be a good fit for the position.
  • References : 3 professional references from previous marketing / social media roles.
  • Application Process

    Interview Process :

  • Initial phone screening (30 minutes)
  • Interview with Marketing Manager with portfolio review (30 minutes)
  • Final interview with Marketing Manager and VP of Marketing (60 minutes)
  • Start Date : Immediate availability preferred
  • Seniority level

    Entry level

    Employment type

    Full‑time

    Job function

    Marketing and Sales

    Industries

    Hospitality

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