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The Springs Resort is hiring : Social Media Specialist in Vail

The Springs Resort is hiring : Social Media Specialist in Vail

MediabistroVail, CO, United States
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Position Overview :

Are you a storytelling, visually driven marketer who thrives on bringing brands to life through video? Do you have a knack for producing scroll-stopping, high-quality content that makes people stop mid-feed and say, "I want to be there"?

The Springs Resort, the #1 Hot Springs & Spa Resort destination as voted by USA TODAY, is looking for an experienced and passionate Social Media Specialist to lead our video-forward content creation across social media, Meta ads, website, and other marketing channels. This is a hands-on creative role : shooting, editing, strategizing, while also engaging directly with our online audience and supporting the marketing team with campaigns, special events, and day-to-day needs. You'll report to the Marketing Manager and help tell a brand story people can feel.

Requirements

Work Environment & Schedule

  • Location : On-site position at The Springs Resort, Pagosa Springs, CO
  • Schedule : Full-time, Monday-Friday with occasional evening / weekend work during on-property events for content needs. Weekend and Holiday comment and engagement monitoring.
  • Work Split : 50% field work (shooting content around resort), 50% office-based editing and strategy
  • Team Environment : Join a collaborative 3-person marketing team in a creative, fast-paced setting

Video-Forward Content Creation :

  • Concept, film, and edit short-form videos for TikTok, Instagram Reels, YouTube Shorts, and Facebook.
  • Develop and adapt creative ads for Meta, testing and optimizing them to meet campaign goals.
  • Capture authentic, in-the-moment resort experiences through both planned shoots and agile, on-the-fly content creation.
  • Repurpose video for multiple channels, including email, website, and print.
  • Plan and execute a monthly content marketing plan & strategy, focused on achieving monthly KPIs.
  • Set short-term goals for content initiatives to align with the resort's branding and marketing objectives.
  • Undertake content marketing initiatives to achieve business targets, covering content conception to completion.
  • Collaborate with the marketing team to produce high-quality content, emphasizing the resort experience and offerings.
  • Strategize robust content generation plans and tactics for resort events and activities.
  • Content Curation :

  • Maintain an organized content management system for various content pieces, including photos.
  • Curate and deliver engaging, high-quality content regularly for various social platforms, including social media.
  • Use effective copywriting practices, including drafting, editing, proofreading, and updating written content.
  • Multimedia Production :

  • Align web, social, video, and print content for consistency and quality.
  • Prepare content for various channels, ensuring a strong web presence and utilizing light media editing and graphic design skills for photo, video, and graphic content.
  • Manage professional photography, video shoots, and deliverables to capture the essence of the resort experience.
  • Social Media Management :

  • Achieve organic social media metrics for growth, managing and strategizing social media platforms to enhance the resort's online presence.
  • Monitor and respond to comments, messages, and tags to foster guest relationships and maintain a positive brand presence.
  • Stay ahead of trends, platform updates, and competitor activity to keep content fresh and engaging.
  • Collaboration and Coordination :

  • Collaborate with marketing, resort teams, and event teams to align content creation with broader business goals.
  • Work closely with influencers and partners to amplify the resort's presence in the digital space.
  • Influencer Partnerships :

  • Identify, vet, and manage relationships with influencers and content creators who align with our brand.
  • Coordinate visits, content deliverables, and cross-promotion opportunities.
  • Track influencer performance and integrate their content into broader campaigns.
  • Branding :

  • Ensure consistent branding across all content channels and materials to maintain a cohesive and recognizable brand identity.
  • Qualifications :

  • Bachelor's degree in Marketing, Communications, or a related field OR proven experience as a Content Manager or similar role.
  • 2+ years of demonstrated social media management with a portfolio showing follower growth and engagement
  • Exceptional written and verbal communication skills.
  • Strong organizational and project management abilities.
  • Proficient in multimedia production tools, graphic design, and video editing software (Canva, Adobe Creative Cloud : Photoshop, Illustrator, InDesign, Premiere Pro).
  • Up-to-date with industry trends and tools.
  • Experience with social media management and analytics tools.
  • Familiarity with SEO best practices.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Skilled in website CMS platforms like WordPress, able to edit templates, create new pages, and add optimized content.
  • 2+ years of experience with team and task management.
  • Application Requirements

    Required Submission Materials :

  • Portfolio Examples : Submit 5-8 examples of your best social media content, including :
  • 3 short-form videos you created (with before / after metrics if available)

  • 1 successful social media campaign you led, based on KPI performance
  • 1 successful social media campaign you led, that you are proud of
  • 3 examples of brand-consistent visual content
  • Resume highlighting relevant social media and content creation experience.
  • Cover Letter explaining why you would be a good fit for the position.
  • References : 3 professional references from previous marketing / social media roles.
  • Application Process :

  • Interview Process :
  • Initial phone screening (30 minutes)

  • Interview with Marketing Manager with portfolio review (30 minutes)
  • Final interview with Marketing Manager and VP of Marketing (60 minutes)
  • Start Date : Immediate availability preferred
  • Salary Description

    $56,485 to $65,000

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    The Is Hiring Social • Vail, CO, United States

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