Presidian Hospitality is hiring : Social Media Specialist in Aspen

Join us as a Social Media Specialist at Presidian Hospitality .

Position Overview : We are seeking a storytelling, visually driven marketer who thrives on bringing brands to life through video. If you have a knack for producing high-quality content that makes people stop mid-feed and say, “I want to be there”, we want to hear from you.

Description : The Springs Resort, the #1 Hot Springs & Spa Resort destination as voted by USA TODAY, is looking for an experienced and passionate Social Media Specialist to lead our video-forward content creation across social media, Meta ads, website, and other marketing channels. This is a hands-on creative role that involves shooting, editing, strategizing, and engaging directly with our online audience.

Requirements :

Work Environment & Schedule :

Location : On-site position at The Springs Resort, Pagosa Springs, CO

Schedule : Full-time, Monday-Friday with occasional evening / weekend work during on-property events for content needs.

Work Split : 50% field work, 50% office-based editing and strategy

Team Environment : Collaborative 3-person marketing team in a creative, fast-paced setting

Video-Forward Content Creation :

Concept, film, and edit short-form videos for TikTok, Instagram Reels, YouTube Shorts, and Facebook.

Develop and adapt creative ads for Meta, testing and optimizing them to meet campaign goals.

Capture authentic resort experiences through planned shoots and agile content creation.

Repurpose video for multiple channels, including email, website, and print.

Plan and execute a monthly content marketing plan, focused on achieving monthly KPIs.

Collaborate with the marketing team to produce high-quality content, emphasizing the resort experience and offerings.

Content Curation :

Maintain an organized content management system for various content pieces, including photos.

Curate and deliver engaging, high-quality content regularly for various social platforms.

Use effective copywriting practices, including drafting, editing, proofreading, and updating written content.

Multimedia Production :

Align web, social, video, and print content for consistency and quality.

Prepare content for various channels, ensuring a strong web presence and utilizing light media editing and graphic design skills.

Manage professional photography, video shoots, and deliverables to capture the essence of the resort experience.

Social Media Management :

Achieve organic social media metrics for growth, managing and strategizing social media platforms to enhance the resort's online presence.

Monitor and respond to comments, messages, and tags to foster guest relationships and maintain a positive brand presence.

Stay ahead of trends, platform updates, and competitor activity to keep content fresh and engaging.

Collaboration And Coordination :

Collaborate with marketing, resort teams, and event teams to align content creation with broader business goals.

Work closely with influencers and partners to amplify the resort's presence in the digital space.

Influencer Partnerships :

Identify, vet, and manage relationships with influencers and content creators who align with our brand.

Coordinate visits, content deliverables, and cross-promotion opportunities.

Track influencer performance and integrate their content into broader campaigns.

Branding :

Ensure consistent branding across all content channels and materials to maintain a cohesive and recognizable brand identity.

Qualifications :

Bachelor's degree in Marketing, Communications, or a related field OR proven experience as a Content Manager or similar role.

2+ years of demonstrated social media management with a portfolio showing follower growth and engagement.

Exceptional written and verbal communication skills.

Strong organizational and project management abilities.

Proficient in multimedia production tools, graphic design, and video editing software.

Up-to-date with industry trends and tools.

Experience with social media management and analytics tools.

Familiarity with SEO best practices.

Ability to work independently and collaboratively in a fast-paced environment.

Application Requirements :

Portfolio Examples : Submit 5-8 examples of your best social media content.

Resume highlighting relevant social media and content creation experience.

Cover Letter explaining why you would be a good fit for the position.

References : 3 professional references from previous marketing / social media roles.

EEO Statement : Presidian Hospitality is an equal opportunity employer and welcomes applications from diverse candidates.

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