Senior Product Marketing Manager, Workflow Data Management

Senior Product Marketing Manager, Workflow Data Management

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Company Description : It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description : We are seeking a strategic senior product marketing manager to drive market entry strategy and category creation for our hyper-scaled, proprietary database and analytics solutions in a large, fast-growing market segment ($78B TAM, per Gartner). As Senior PMM, you'll shape the future direction of our database and analytics portfolio, lead go-to-market strategy development and build strategic ISV partnerships that accelerate market adoption. You'll be responsible for defining our market positioning and driving thought leadership in the integration, data management, database, and AI space.

What You Get To Do In This Role :

• GTM Strategy and Strategic Positioning : Own the narrative for our database and analytics portfolio and drive initiatives around new solution offerings. Define and execute strategies that establish our position as a market leader, both internally (with sales, product, customer marketing, and demand generation / campaigns teams) and externally (with analysts, customers, partners and through strategic PR / communications). You’ll also partner with product leadership on roadmap, pricing strategy, and refining our sales narrative.
• Demand Capture and Ecosystem Development : Build comprehensive go-to-market plans that drive awareness and demand that deliver qualified pipeline across multiple prospect segments. Execute launch strategies across cross-functional teams that maximize market impact and drive adoption. Build and nurture relationships with industry analysts, partners, and thought leaders to expand our market influence. Regularly measure and optimize for effectiveness.
• Sales Enablement and Solution Growth : Partner with sales leadership to develop and execute strategies that drive seller up-skilling, prospect qualification, and opportunity acceleration. Build and manage sales enablement programs that equip the field with compelling narratives and competitive insights that win strategic deals with large enterprises.

Qualifications :

Equal Opportunity Employer : ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

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