Marketing Manager III

Title - Marketing Manager - Product Marketing

Duration : 12 Month Contract

Work shift (days / times) - Day shift / 1st Shift (could be weekends twice a year)

Work Location - Remote with 20% travel to US Sites

Travel Required (% of travel) - 20% in US

Hours : Estimated 20-30 hours / week

Overview

We are seeking a highly organized and strategic Marketing Manager (contract) dedicated to supporting the BARDA program, which aims to advance next-generation point-of-care ultrasound (POCUS) solutions for emergency medicine and trauma care. This role will be instrumental in executing BARDA program deliverables, managing cross-functional timelines, and leading stakeholder engagement initiatives-including a Customer Advisory Board (CAB) and a national clinical partnership with the American College of Emergency Physicians (ACEP).

Key Responsibilities

• Customer Advisory Board (CAB) Leadership
• Lead the planning and execution of a multi-year CAB program :
• Develop charter, member profiles, and engagement strategy
• Coordinate quarterly virtual meetings and two in-person summits
• Manage logistics, content development, and follow-up actions
• Synthesize insights and integrate into product and marketing strategy
• ACEP Clinical Partnership Engagement
• Serve as the marketing liaison for a national clinical partnership focused on emergency medicine :
• Coordinate participation in summits, chapter meetings, and strategy sessions
• Align messaging and engagement activities with broader marketing goals
• Capture and apply clinical insights to support product positioning and adoption
• Value Prop and Evidence Gen Development
• Lead strategic initiatives to define and validate the value proposition, evidence generation, and reimbursement strategy for BARDA-supported innovations :
• Develop differentiated value propositions aligned with clinical and market needs
• Coordinate evidence generation to support product claims and clinical utility
• Manage claims matrix planning and validation with cross-functional input
• Support reimbursement strategy including coding, coverage, and payment pathways
• Leverage insights from CAB and ACEP partnership to inform messaging and proof points
• Marketing Program Management
• Drive execution of commercial activation deliverables including :
• Value proposition development and refinement
• Claims matrix coordination and validation planning
• Evidence generation and customer stories and testimonials
• Collaborate with cross-functional teams (product, clinical, regulatory, regional marketing) to ensure alignment and timely delivery
• Track progress aProductst milestones and provide regular updates to leadership

Qualifications