Senior Marketing Automation SpecialistVirtualVocations • Birmingham, Alabama, United States
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Senior Marketing Automation Specialist
VirtualVocations • Birmingham, Alabama, United States
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A company is looking for a Senior Marketing Automation Specialist.
Key Responsibilities
Act as the dedicated marketing automation partner, collaborating with demand generation on campaign goals and messaging
Utilize Marketing Cloud tools to build and launch dynamic, multi-step email journeys
Oversee campaign execution, including email creation, testing, scheduling, and performance tracking
Required Qualifications
Hands-on experience with Salesforce Marketing Cloud and its tools
Proficiency in HTML, CSS, and SQL for email building and troubleshooting
Strong understanding of email compliance and deliverability best practices
Experience with Salesforce Sales Cloud for lead and contact management
Data-driven mindset with the ability to analyze metrics for decision-making
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Marketing Specialist • Birmingham, Alabama, United States
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