Senior Director, Global Events (New York)

Senior Director, Global Events

IAS is trusted to ride along every ad impression, seeing every interaction and turning that into a powerful performance signal that empowers the world's top brands, agencies, publishers, and platforms to protect and grow their media investments.

As the Senior Director, Events you will be responsible for leading Global Event strategy and plans, working with regional leads to drive adoption and adaption of centralized strategy & best practices. Reporting to the VP, Global Marketing, you will play a critical role in building impactful experiences and programming strategic thought leadership across tentpole, industry, and partner events.

What You Will Do

• Develop and flawlessly implement Event strategy & plans and report out against quantitative goals, iterating as business priorities evolve
• Own the centralized Global Event strategy and best practices while enabling regional teams to provide input, adapt initiatives to local needs, and execute effectively
• Coach and develop skills across the Events team to create best-in-class experiences pre, during, and post events
• Champion cross-functional collaboration across the Marketing team (Comms, Design, Content, Growth / Demand) and the organization (Sales, Product Marketing, Research & Insights)
• Own all Global and AMER tentpole events strategy & activation ensuring events reach and engage the audiences we care about across target customer & prospect accounts, taking into account competitor presence
• Support Regional tier 3 event execution by creating a Global event-in-a-box templated approach to enabling Sales to activate smaller events on the ground
• Lead owned & operated event speakership programming end to end- from speaker selection, to abstract, to topic development and prep
• Identify paid event speakership opportunities and thematics, working with Comms team who will select the speaker and own programming
• Work in partnership with Comms to maximize the value of events with adjacent PR / editorial / social and Growth Marketing to promote across website / email channels
• Conduct post event surveys and ongoing feedback loops with internal event attendees to create data-driven insights that help optimize Events strategy
• Report on Global Events Sales pipeline impact and ROI

What Is Expected

New York Applicants : The salary range for this position is $161,000 - $276,000. Actual pay may vary based on experience or geographic location.

About Integral Ad Science

Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality.

Integral Ad Science offers a comprehensive benefits package that includes paid time off, health insurance (medical, dental, vision) as well as PPO, HSA and FSA options and 401k with employer matching contributions. All full-time roles include competitive compensation and are eligible for an annual bonus and / or other incentive plans including employee stock purchase plans and other equity based bonuses.

Equal Opportunity Employer : IAS is an equal opportunity employer, committed to our diversity and inclusiveness. We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age. We strongly encourage women, people of color, members of the LGBTQIA community, people with disabilities and veterans to apply.