Vice President of Demand Generation & Account-Based Marketing (ABM)

Overview

Responsible for driving measurable client growth by leading HKS's multi-channel demand generation, account-based marketing (ABM), and campaign execution strategies. Owns both the operational backbone of marketing execution (digital, martech, events, processes) and the commercial impact mandate of demand generation - ensuring that campaigns, channels, and ABM programs consistently influence pipeline, improve win rates, and expand client relationships. Partners with Practice Marketing Directors (PMDs), Communications and Brand teams, and firmwide leadership to design and execute marketing programs that are aligned to practice strategies, regional priorities, and client development goals.

Responsibilities

• Leads the execution of multi-channel campaigns across paid media, social, email, web, SEM, and events
• Drives measurable pipeline growth and client engagement through targeted marketing programs
• Optimizes channel performance, ROI, and campaign attribution using analytics and martech
• Develops and scales ABM playbooks in partnership with PMDs and BD Directors
• Leads account-specific marketing programs for top global and regional clients
• Partners with firmwide leadership and business development teams to adapt ABM programs for regional markets
• Partners with PMDs and firmwide leadership to design campaigns aligned to practice value propositions and regional priorities
• Collaborates with Brand, PR, and Pursuit COEs to deliver integrated, high-impact campaigns
• Ensures campaign briefs, assets, and delivery are standardized, scalable, and measurable
• Owns the marketing operating system, including governance, workflows, martech stack, and campaign reporting
• Champions operational excellence, scalability, and agility across all marketing functions
• Develops playbooks, templates, and processes to ensure consistency across practices and regions
• Partners with Insights & Analytics COE to track campaign and ABM performance, measuring marketing's influence on pipeline, pursuits, and revenue
• Continuously optimizes channels, budgets, and tactics to improve impact and efficiency
• Collaborates to integrate campaigns across brand, PR, thought leadership, and pursuit activity
• Models and holds others accountable to the firm's cultural values, including a commitment to quality, innovation, learning and growth
• Acts with positive, service-driven attitude with a commitment to going above and beyond to help customers and team members
• Oversees and actively invests in the professional development of staff through mentoring, performance management and career planning
• Leads efforts in attracting, training, retaining, growing and recognizing diverse talent
• Manages conflict effectively and encourages a healthy team environment
• Fosters and maintains a collaborative professional working relationship with the project team, including promoting communication and creating approachability
• Takes personal responsibility for fostering a green workplace through sustainable work practices
• Develops budgets and timelines of team projects in collaboration with Chief Marketing Officer
• Responsible for the financial implications of overhead and chargeable time, including accountability to project plan and planned utilization rate
• Collaborates in managing projects to satisfy requirements with best possible ROI and delivering projects on defined budget requirements
• Partners with practice leadership, BD and Marketing to create go-to-market strategies to successfully deliver against the firm's growth and revenue goals

Qualifications

If you currently work for HKS, please submit your application via the Internal Careers Portal .

HKS is an EEO / AA Employer : M / F / Disabled / Veteran

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