Senior Lifecycle Marketing Manager

A company is looking for a Senior Lifecycle Marketing Manager to empower members to reach their health goals through strategic marketing campaigns.

Key Responsibilities

Design and manage behavior-driven, cross-channel campaigns to drive enrollment and improve program engagement

Leverage data to create personalized messaging and audience segments for diverse member groups

Collaborate with cross-functional teams to identify gaps and optimize the member journey

Required Qualifications

3+ years of experience in Lifecycle or email marketing with proven success in conversion and retention

Skilled in developing lifecycle strategies, including A / B testing and analyzing campaign performance

Proficient in email tools, HTML, and channel-specific best practices

Exceptional organizational skills with the ability to manage multiple priorities autonomously

Team-oriented mindset with a track record of building strong partnerships and optimizing campaigns