Vice President of Sales- Hemp / Cannabinoid Brands

Job Description

Job Description

The Pack Labs is at the forefront of the hemp-derived cannabinoid industry, building a portfolio of powerhouse brands, including Delta Munchies and Imperial Extraction. We are pushing the boundaries of product innovation, redefining the retail landscape, and scaling at an unprecedented pace. With a national presence and a mission to dominate the market, we are looking for a strategic, results-driven sales leader to take us to the next level.

This is a rare opportunity to step into a high-impact leadership role, shaping the future of a rapidly expanding company in one of the fastest-growing industries. As Vice President of Sales, you will report directly to the CEO and own the development and execution of a national sales strategy, overseeing everything from team expansion to retail distribution and revenue growth. You will be responsible for driving our go-to-market strategy, securing key retail partnerships, and building an unstoppable national sales force.

With a base salary of $175,000 - $200,000 and on-target earnings (OTE) of $260,000 - $400,000+, this role offers a unique opportunity for a high-caliber sales executive to build something exceptional and be rewarded for high performance. This is primarily a remote role, with travel on as needed basis.

Responsibilities

• Develop and execute a comprehensive national sales strategy that aligns with The Pack Labs’ aggressive growth goals, ensuring rapid expansion into key markets.
• Build, scale, and lead a national sales team, driving recruitment, training, and development while fostering a high-performance, results-driven culture.
• Expand and strengthen relationships with key retail partners, ensuring our brands become category leaders in convenience stores, smoke shops, specialty retailers, and other strategic sales channels.
• Identify and capitalize on market expansion opportunities, including new territories, product launches, and strategic partnerships that drive long-term success.
• Implement and refine sales processes, performance metrics, and forecasting models that enhance operational efficiency and optimize sales execution.
• Work cross-functionally with marketing, operations, and product teams to align sales initiatives with broader business objectives and ensure a seamless go-to-market approach.
• Leverage data analytics and CRM tools to track sales performance, identify trends, and make data-driven decisions that accelerate revenue growth.
• Represent The Pack Labs at trade shows, industry events, and strategic meetings, building brand awareness and establishing high-value industry connections.
• Stay ahead of industry trends, regulatory changes, and competitive shifts to ensure The Pack Labs remains at the cutting edge of the market.

Qualifications

Why Join The Pack Labs?

The Pack Labs isn’t just another brand in the cannabinoid space- we are an innovation-driven company rewriting the rules of the industry. This is a high-growth, high-reward opportunity to step into a leadership role where you will have full ownership over sales strategy, team building, and national market expansion.

This role comes with industry-leading compensation, with a highly competitive base salary and uncapped earning potential through performance-based incentives. You will be joining a fast-moving, entrepreneurial culture where bold ideas are encouraged, and results are rewarded. Our team is passionate, dynamic, and committed to building something truly exceptional.

If you are a visionary sales leader looking to scale an industry-leading brand, expand national market presence, and drive revenue at an accelerated pace, we want to hear from you. Apply today and be a key player in The Pack Labs’ next phase of explosive growth.

Benefits & Compensation

Uncapped commission structure OTE : $260,000–$400,000+

Base salary : $175,000–$200,000 + Yearly

Competitive equity package

Health Insurance

Dental Insurance

Vision Insurance

Paid Time Off

401(K)

Remote Work! — with travel to trade shows, key markets, and team on-sites

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