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Director of Performance Marketing

Director of Performance Marketing

VirtualVocationsRichmond, Virginia, United States
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A company is looking for a Director, Performance Marketing to own and scale paid media and lifecycle marketing programs.

Key Responsibilities

Develop and execute multi-channel marketing strategies across various platforms including TV, digital, and offline media

Manage CRM strategies for customer acquisition, onboarding, and retention through email, SMS, and in-app communications

Oversee measurement and experimentation efforts to optimize marketing performance and drive sustainable growth

Required Qualifications

12+ years of experience in performance media, CRM, and SEO with leadership in online and offline channels

Proven track record of managing LTV : CAC and incrementality at scale

Expertise in lifecycle marketing, including segmentation and personalization

Strong background in measurement methodologies and analytics tools

BA required; MBA preferred

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Director Of Marketing • Richmond, Virginia, United States

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