Regional Senior Marketing Manager I North America

HYROX – The World Series of Fitness Racing – is the global sport that combines running & functional fitness into one unique competition format. Founded in Germany in 2017, HYROX is now a worldwide fitness movement with events across 5 continents and tens of thousands of athletes taking part each season.

To support our rapid growth across international markets, we’re looking for a Regional Senior Marketing Manager (m / f / d) North America to join our global team and lead all marketing efforts in North America. This is a strategic, hands-on role at the heart of our expansion.

As the senior marketing lead for North America, you’ll be responsible for building the brand, driving ticket sales, activating partnerships, and engaging our community. You’ll collaborate closely with global HQ, while adapting campaigns to local audiences. It’s the perfect role for a highly driven, structured, and creative marketer who’s ready to make an impact in a fast-paced, performance-driven environment.

YOUR KEY RESPONSIBILITIES

Own the full regional marketing strategy , ensuring alignment with global brand positioning while tailoring initiatives to local market needs

Plan, lead, and execute 360° campaigns to drive event registrations, community growth and brand awareness

Manage all digital marketing channels in north America (CRM, paid media, organic social, website)

Collaborate cross-functionally with global marketing, sales, operations, and events teams for aligned market execution

Support and grow community engagement through partnerships with gyms, ambassadors, influencers, and media outlets

Oversee brand consistency and content creation , ensuring all touchpoints resonate with HYROX athletes and fans

Lead the regional marketing budget , track key KPIs, and report regularly to senior leadership

Own event marketing for all HYROX races in your region, including pre-event promotion and on-site activations

YOUR PROFILE

6+ years of experience in marketing, ideally in the sports, fitness, events, or consumer lifestyle industry

Track record of leading regional or multi-market campaigns and building brand presence from the ground up

Strong understanding of digital marketing channels and CRM systems

A strategic thinker with a hands-on mentality – you're comfortable both leading and doing

Exceptional project management skills with the ability to juggle multiple priorities

Data-driven mindset : you know how to use insights to improve performance

Passion for sport, fitness and the HYROX movement - you understand our community and want to be part of it

WHAT WE OFFER

Attractive holiday & PTO plans

Health insurance and retirement plan

A relaxed work atmosphere in a supportive team, with flat hierarchies and short decision-making paths, along with autonomy and creative freedom in your daily work.

The chance to grow, learn, and thrive with opportunities for development in a dynamic, expanding company.

The opportunity to grow with one of the world’s fastest-expanding sports brands

Attractive office location : River North, Chicago, IL.

INTERESTED?

We’re excited to hear from you! Please upload your CV (no cover letter needed) and answer a few short questions in our application form. Your contact is Isabelle (HYROX People Team).

We are committed to creating an inclusive and respectful work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or any other characteristic protected by law. We value diversity and are dedicated to promoting equal opportunities for all.