Marketing Specialist - Bone & Joint Institute - Full Time

Marketing Specialist - Bone & Joint Institute - Full Time

FRANKLIN-TN-37064-United States

Located in Franklin, Tennessee, Williamson Health is one of the South’s most exceptional health care systems with a 203 bed hospital (Williamson Medical Center), over 40 providers at our Williamson Health Medical Group locations, the Bone & Joint Institute and the Monroe Carell Junior Children’s Hospital Vanderbilt at Williamson Medical Center. Williamson Health offers comprehensive in-patient and out-patient services. We have more than 825 providers representing over 70 medical specialties and sub-specialties.

Williamson Health is a system where your talents will be valued and your skillset expanded. We are rooted in our promise to world-class, compassionate care for the residents of Williamson County and surrounding communities, taking exceptional pride in serving our community. We’re committed to empowering our employees to work in innovative ways and reserve time and space for curiosity, laughter and creativity. We value and support the diversity and cultural differences among one another and are committed to upholding an inclusive environment that appreciates the uniqueness of all individuals. Our values are at the heart of everything we do : respect for every individual, the health and total well-being of all people, human compassion and integrity. These shape who we are as an organization and are essential for delivering the highest level of culturally competent care and treatment of every patient, family member, visitor, physician and employee.

Williamson Health is pleased to offer a comprehensive benefits program, that offers you choice and flexibility, so you can take charge of your physical, financial, and emotional well-being.

o Medical, Dental, Vision

o PTO

o Retirement Matching

o Tuition reimbursement

o Discount programs

o FSA (Flexible Spending Accounts)

o Identity Theft Protection

o Legal Aid

Williamson Health is an equal-opportunity employer and a drug-free workplace.

Position Summary :

This position serves to implement the goals and objectives of Bone and Joint Institute of Tennessee through digital and print marketing, communications, and website management.

Position Requirements :

Formal Education / Training :

Bachelor’s degree in Marketing, Advertising, Journalism, Public Relations, Communications or other related field.

Workplace Experience :

Previous experience desired in : social media, search engine optimization (SEO), website management, communications, public relations, marketing, advertising and writing / editing.

Equipment and Skills Training :

Computer software experience : Microsoft Office Suite including Word, Excel, Power Point and Outlook. Experience with search engine optimization (SEO) (Google, Google Analytics, Bing, Yahoo, etc.) and WordPress required. InDesign, Canva, Sprout Social, and Drip experience preferred.

Physical Environment :

General office environment, in addition to outside corporate and community event locations as deemed necessary by Bone and Joint Institute of Tennessee’s work plan.

Physical Effort :

Ability to stand up to four hours at time, load and unload boxes for special events outside Bone and Joint Institute of Tennessee. Must exhibit strong communication skills — both verbal and written.

Key Results :

Manages digital communication assets including : social media pages, website, email campaigns, digital ads, and reputation management.

Plans and executes social media solutions with the goal to create approval and content gathering efficiencies to successfully carry messages across all social media platforms. Includes monitoring of all social media platforms.

Performs competitive analysis and identifies gaps in Bone and Joint Institute of Tennessee’s content or areas of improvement in web design.

Updates website and Calls to Action (CTA) to improve user engagement. Optimizes website for mobile use.

Builds relationships with other websites and manages links to help improve our visibility and reputation online.

Reports on performance metrics and works toward SEO goals.

Works with team to successfully distribute email campaign to current and prospective patients.

Manages reputation management system, reporting reviews to physicians and the leadership team for service recovery and process improvement.

Actively listens and uses appropriate communication styles to deliver information in an articulate, understanding and engaging way.

Prioritizes digital and non-digital marketing needs such as : media opportunities, assisting with production of videos, commercials or podcasts) and ensures marketing projects are delivered by deadlines.

Maintains cost-effective and budget parameters with regard to assigned projects.

Works collaboratively and communicates effectively with Williamson Health Marketing Department and outside marketing and communications vendors.

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