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Global Marketing Analytics Manager

Global Marketing Analytics Manager

VirtualVocationsRichmond, Virginia, United States
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A company is looking for a Global Marketing Analytics Manager.

Key Responsibilities

Serve as the global subject matter expert for marketing analytics, providing insights on brand and campaign performance

Develop and implement measurement frameworks to evaluate marketing campaign ROI using econometrics and attribution models

Manage agency partnerships and collaborate with cross-functional teams to optimize marketing strategies and resource allocation

Required Qualifications

5-7+ years of experience in marketing analytics or a similar data-focused role

Expertise in marketing measurement, including attribution modeling and econometrics

Proficiency in analytical tools and platforms such as SQL, Python / R, and BI tools like Tableau / Looker

Bachelor's degree or equivalent practical experience in Marketing, Business, Statistics, or a related field

Experience with data privacy and compliance in marketing initiatives

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Global Marketing Manager • Richmond, Virginia, United States

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