Talent.com
PVH Corp. is hiring : Media Analyst - Tommy Hilfiger in New York

PVH Corp. is hiring : Media Analyst - Tommy Hilfiger in New York

MediabistroNew York, NY, United States
job_description.job_card.variable_hours_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

Digital Media & Marketing Analyst

Be part of an iconic story.

TOMMY HILFIGER is one of the world's most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions.

Immerse yourself in TOMMY HILFIGER here.

POSITION SUMMARY :

The Americas Media team is five people strong and works with the Marketing, Ecommerce, Retail and Wholesale teams within the North American region. Our role is to ensure that our brand or commercial message - whichever the stage of the funnel - reaches the right consumer at the right moment. Together with our agency of record, our mission is to drive Tommy Hilfiger's media practice to new heights embracing innovation and continual improvement through a 'Test & Learn' and scale mentality.

PRIMARY RESPONSIBILITIES :

  • Track, analyze, and report on paid media campaigns for full funnel customer journey across US and Canada
  • Transform data into actionable strategic insights and recommendations to optimize the customer experience. Assess the impact of creative, audience targeting and campaign structure strategies
  • Support MMM (Marketing Mix Modeling) & MTA (Multi-Touch Attribution) data collection, data organization, insight gathering, and measurement plans with various stakeholders
  • Develop and maintain reports and performance metrics to track key performance indicators (KPIs) and measure the effectiveness of marketing initiatives
  • Conduct in-depth analysis of customer behavior and campaign attribution to identify trends, insights and opportunities for optimization
  • Collaborate with marketing teams to design A / B tests, experiments, and multivariate tests to optimize marketing campaigns and user experiences
  • Evaluate full funnel paid media performance and provide recommendations for content, budget allocations and segmentation
  • Manage media platforms data integration and reporting across US and Canada
  • Work with developers and third-party agencies to ensure media pixels are working appropriately. Assist teams with campaign tracking
  • Provide analysis support for cross functional strategic projects spanning marketing, PR, merchandising, operations, and finance
  • Support ad-hoc analysis and strategic projects as needed to support business objectives
  • Build, update, and maintain dynamic dashboards in Looker to deliver accurate, timely and actionable insights for cross functional stakeholders

QUALIFICATIONS :

  • 2-3 years of experience in digital marketing analytics, with a focus on data analysis, reporting and optimization
  • Experience with web analytics tools such as Adobe Analytics / Google Analytics / Coremetrics, social media platforms, DSPs (Demand Side Platform e.g. DoubleClick Bid Manager) and DMP (Data Management Platform e.g. Salesforce / Krux) to extract campaign analytics data, Ad servers (e.g. DoubleClick Campaign Management)
  • Strong grasp of full funnel marketing strategy and how analytics can drive decision-marking throughout the customer journey
  • Knowledge of digital marketing channels, strategies, and best practices, including SEO, SEM, social, affiliates, display, video, and CTV advertising
  • Excellent communication skills, with a knack for turning complex data into clear, actionable insights
  • Proven ability to take initiative and work collaboratively across cross functional teams
  • Experience with A / B testing a plus
  • Ability to thrive in a fast-paced dynamic environment
  • Rigorous attention to detail and problem-solving skills
  • Curious, innovative and proactive in identifying trends, opportunities and areas for optimization
  • Bachelor's Degree (preferred in quantitative field such as Economics, Mathematics, Statistics, or Computer Science / Engineering)

    • SKILLS :

  • Solid experience with Web Analytics (e.g. Adobe Analytics or Google Analytics)
  • Skilled in ad servers, DSPs, and general ad technology.
  • Strong analytical skills and a natural affinity for numbers is key. You must be able to analyze raw data, draw conclusions and develop actionable recommendations as needed, as well as possess the ability to think through rule-based segmentation logic and explain this to others.
  • High attention to detail, and good organizational skills, with a deep understanding of digital marketing and advertising approaches across display, video, programmatic, SEM, social, affiliate, marketing automation / e-mail, search, and social platforms.
  • Utilization of a DMP for maximizing marketing executions and establishing consumer journey path
  • A passion for everything digital, with an active interest and understanding of online advertising industry trends.
  • You possess strong communication, presentation and relationship building skills
  • Excellent communicator : must be able to translate data into clear insights and actions
  • Ability to translate complex data into actionable insights and recommendations for non-technical stakeholders
  • Skilled in writing and conveying ideas in a clear, compelling and concise way
  • Strong planning and execution skills
  • Results oriented but flexible and adaptable in how you achieve those results with others
  • Comfortable with uncertainty and ambiguity that comes with working with large cross functional / brand teams
  • Innovative thinker, team player, results driven wanting to make impact
  • While this role does not have the responsibility for the direct management of a budget it will be necessary for the person in this role to be fully versed in the media plans and allocated budgets for each of the brands so as to be able to plan for media and audience application accordingly
  • Makes recommendations across media channels to be aligned on with larger team to drive overall business performance
  • Demonstrate keen ability to identify all options within a circumstance with holistic view of variables (costs, effectiveness, goals, alignment with business priorities, etc.) to allow for solid, reason based decisions to be made and topline highlights to be escalated when necessary for quick resolve
  • Needs to think strategically and creatively. This is a dynamic role that will evolve day to day. The ideal candidate will provide proactive feedback and leverage best practices to make decisions across our media strategy and performance. Ability to multi-task, collaborate, and be a proactive team player
  • Ability to work in fluid environment with changing priorities. Ability to meet deadlines with frequent changes to projects
    • serp_jobs.job_alerts.create_a_job

    Media Analyst • New York, NY, United States

    Job_description.internal_linking.related_jobs
    • serp_jobs.job_card.promoted
    Media Operations Analyst

    Media Operations Analyst

    VirtualVocationsNew York, New York, United States
    serp_jobs.job_card.full_time
    A company is looking for an Analyst, Media Operations.Key Responsibilities Assist in campaign planning, execution, and ongoing management of clients' media efforts Manage client communications, ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Analyst, Paid Social Media

    Analyst, Paid Social Media

    NBCUniversalNew York, NY, US
    serp_jobs.job_card.full_time
    NBCUniversal is one of the world's leading media and entertainment companies.We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    Media Buyer, Integrated Media Investment Job at Crossmedia in New York

    Media Buyer, Integrated Media Investment Job at Crossmedia in New York

    MediabistroNew York, NY, United States
    serp_jobs.job_card.permanent
    Crossmedia is the global media independent.We're committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS.Crossmedia US was founde...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    Retail Media Specialist

    Retail Media Specialist

    Central Garden & PetNeptune City, NJ, US
    serp_jobs.job_card.full_time
    Central Garden & Pet Dog & Cat Segment is searching for a Retail Media Specialist with 2+ years’ experience in our Neptune City, NJ facility. This role will sit on the Digital Marketing and E-Commer...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    Analyst, Media Technology Job at Publicis Groupe in New York

    Analyst, Media Technology Job at Publicis Groupe in New York

    MediabistroNew York, NY, United States
    serp_jobs.job_card.full_time
    Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. We deliver Networked Experiences by lev...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    Paid Social Media Buyer at Jump 450 Media Remote Job at Itlearn360 in New York

    Paid Social Media Buyer at Jump 450 Media Remote Job at Itlearn360 in New York

    MediabistroNew York, NY, United States
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time
    Paid Social Media Buyer job at Jump 450 Media.Additional Commissions : 20-80% of Base Salary.Responsible for all aspects of executing paid digital media campaigns on networks like Facebook, Twitter,...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
    Reach Digital is hiring : Paid Social Media Buyer in New York

    Reach Digital is hiring : Paid Social Media Buyer in New York

    MediabistroNew York, NY, United States
    serp_jobs.job_card.full_time
    Reach Digital Paid Social Media Buyer Brooklyn, NYFull time Apply for Paid Social Media Buyer.As a Paid Social media buyer you are accountable to client performance and revenue attainment, through ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Paid Media Analyst - Calvin Klein

    Paid Media Analyst - Calvin Klein

    PVH CorpNew York, NY, US
    serp_jobs.job_card.full_time
    At Calvin Klein, we believe in fostering an inclusive and collaborative culture by celebrating different perspectives, backgrounds and beliefs to truly connect with our associates and consumers.Joi...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    BritBox is hiring : Media Analyst in New York

    BritBox is hiring : Media Analyst in New York

    MediabistroNew York, NY, United States
    serp_jobs.job_card.full_time
    Welcome to BritBox, the ultimate streaming destination for British TV.We bring you an unparalleled collection of thoughtfully curated entertainment, cleverly crafted and brimming with the kind of c...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Travel Board Certified Behavioral Analyst (BCBA) - School in Franklin, NJ

    Travel Board Certified Behavioral Analyst (BCBA) - School in Franklin, NJ

    AlliedTravelCareersPaterson, New Jersey, US
    serp_jobs.job_card.full_time
    AlliedTravelCareers is working with Aequor to find a qualified BCBA - School in Franklin, New Jersey, 07416!.Board Certified Behavior Analyst (BCBA). With Aequor, you can enjoy the freedom to advanc...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
    • serp_jobs.job_card.new
    Media Analyst - Tommy Hilfiger Job at PVH Corp. in New York

    Media Analyst - Tommy Hilfiger Job at PVH Corp. in New York

    MediabistroNew York, NY, United States
    serp_jobs.job_card.full_time
    TOMMY HILFIGER is one of the world's most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the v...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    Senior Analyst, Video Investment Job at CMI Media Group in New York

    Senior Analyst, Video Investment Job at CMI Media Group in New York

    MediabistroNew York, NY, United States
    serp_jobs.job_card.full_time
    The Senior Analyst in Video Investment plays a pivotal role as a marketing partner within CMI Media Group.They’re a valued team member, driving CMI Media Group’s products and providing thought lead...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.new
    Social Media Influencer | Upto $60 Remote Job at Crossing Hurdles in New York

    Social Media Influencer | Upto $60 Remote Job at Crossing Hurdles in New York

    MediabistroNew York, NY, United States
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time
    Social Media Influencer | Upto $60 Remote.Get AI-powered advice on this job and more exclusive features.This range is provided by Crossing Hurdles. Your actual pay will be based on your skills and e...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    Remote Commercial Banking Analyst - AI Trainer

    Remote Commercial Banking Analyst - AI Trainer

    Data AnnotationStamford, Connecticut
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time +1
    We are looking for a finance professional to join our team to train AI models.You will measure the progress of these AI chatbots, evaluate their logic, and solve problems to improve the q...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    Media Ads Sales Strategy Business Analyst Job at US Tech Solutions in New York

    Media Ads Sales Strategy Business Analyst Job at US Tech Solutions in New York

    MediabistroNew York, NY, United States
    serp_jobs.job_card.temporary
    We are looking for a highly analytical and strategic Business Analyst to temporarily support the Display and Video Advertising business, focusing on Media Ads platforms (e.Meta Ads, TikTok, Google ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    Publicis Groupe Holdings B.V is hiring : Media Analyst in New York

    Publicis Groupe Holdings B.V is hiring : Media Analyst in New York

    MediabistroNew York, NY, United States
    serp_jobs.job_card.full_time
    Spark Foundry is a global media agency that exists to bring HEAT - Higher Engagement, Affinity, and Transactions - to brands. By combining flawless media fundamentals with aggressive innovation, Spa...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    DSP Media ManagerNew York, New York, United States

    DSP Media ManagerNew York, New York, United States

    Flywheel DigitalNew York, NY, US
    serp_jobs.job_card.full_time
    Flywheel's Suite Of Digital Commerce Solutions.Flywheel's suite of digital commerce solutions accelerate growth across all major digital marketplaces for the world's leading brands.We give clients ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Business and Social Media Data Analyst

    Business and Social Media Data Analyst

    NIGHTSEA INCNew York, NY, US
    serp_jobs.job_card.full_time
    We are looking for an experienced TikTok Live Stream Operations Supervisor to lead our specialist team in New York.This role involves managing the setup and daily operations of live streams, optimi...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.new
    Definitive Healthcare is hiring : Digital Media & Audience Analyst in New York

    Definitive Healthcare is hiring : Digital Media & Audience Analyst in New York

    MediabistroNew York, NY, United States
    serp_jobs.job_card.full_time
    At Definitive Healthcare (NASDAQ : DH), we’re passionate about turning data, analytics, and expertise into meaningful intelligence that helps our customers achieve success and shape the future of he...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    social media influencer Job at GBNY in New York

    social media influencer Job at GBNY in New York

    MediabistroNew York, NY, United States
    serp_jobs.job_card.full_time
    Be among the first 25 applicants.Get AI-powered advice on this job and more exclusive features.TikTok Live Seller Sneakers & Streetwear (On-Site, Jamaica, Queens). GBs Sneaker Boutique (GBNY) is loo...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days