Creative Manager - Wilmington

Creative Manager

Position Title : Creative Manager Location : Wilmington, Delaware Full Time Salary : $63,500 yearly

Position Summary : The Creative Manager, reporting to the Vice President of Brand & Community Engagement, is responsible for supporting Goodwill of Delaware & Delaware Countys marketing initiatives and community programs. The incumbent develops ideas, presents creative concepts, and manages project execution, ensuring that projects are completed within budget, on time and as scoped, while delivering high-quality work. The primary functions of this role are graphic design, social media management and email marketing. In this role, a customer-centric mindset is essential as the Creative Manager collaborates with internal business partners to develop creative marking solutions for their business needs and oversees work with external vendors to ensure that materials produced are consistent with the Goodwill brand.

Essential Functions and Basic Duties :

Builds templates and guides and communicates with internal business partners to ensure consistent alignment of visuals and messaging with Goodwills branding across various platforms including digital, print, and multimedia graphics.

Manages and curates Goodwills in-store radio programming, including the writing and recording of in-store radio commercials and Mood Media management.

Serves as primary point of contact with stations to maintain our radio advertising campaigns. Reviews radio advertising contracts, drafts and reviews copy and recordings.

Spearheads in-store graphics and painting projects for renovations, including mockups for awnings, store painting, vinyl graphics etc.

Responsible for concept and graphic design of fundraising and special events. Provides logistical support and captures event photography as the in-house photographer to support marketing efforts.

Directs and oversees materials produced by marketing partners and vendors to ensure accuracy and alignment with branding guidelines.

Enhances brand visibility and customer trust through the management and design of essential publications such as newsletters, annual reports, and brochures.

Works closely with the Vice President of Brand & Community Engagement to manage communication and media relations with social media influencers, posting collateral material as necessary.

Oversees all social media accounts, and is responsible for all posting and majority of content creation for all things posted, strategies and scheduling.

Provides IT support for companywide graphic-related issues, including file conversions, resizing, technical help with PowerPoints and photoshopping tasks.

Designs presentations and templates for strategic communication used by executives and the CEO.

Designs webpages, landing pages, and updates website content, including photography.

Works closely with the Vice President of Brand & Community Engagement to post and distribute information about weather-related closures and other adverse events that impact Goodwill operations.

Prepares and submits the marketing budget, allocating resources for promotional social media marketing within the retail budget.

Collaborates with the PR team to disseminate press releases across social media and the website.

Develops motion graphics, including social media GIFs and videos, to enhance engagement and outreach efforts.

Develops and executes designs and campaigns for seasonal promotions and events such as Halloween and National Thrift Shop Day.

Serves as a representative for Goodwill at events, as needed.

Oversees email communications and is responsible for all email blasts, creating copy and content for the majority of them.

Develops, designs and updates the corporate dashboard for the CEO.

Maintains and updates the organizational chart, as needed.

Performs other duties as assigned.

Working Conditions : The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

Physical Activities and Requirements :

Finger Dexterity : The ability to make repeated movements of the fingers, hands and wrists.

Talking : Talking to others to convey information effectively and to communicate information and ideas in speaking so others will understand.

Average Visual Abilities :