Talent.com
Paid User Acquisition Manager

Paid User Acquisition Manager

NewsBreakMountain View, CA, US
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Paid User Acquisition Manager

NewsBreak is the content intelligence platform shaping the future of local information. With over 40 million monthly active users, our flagship platform delivers highly personalized local news and information experiences powered by advanced AI, recommendation systems, and adtech.

We're proud to be a Great Place to Work-certified company, home to a dynamic team of technologists, product innovators, and business leaders who are passionate about solving meaningful challenges at scale.

If you're a Dreamer, a Builder, an Innovator, we'd love to hear from you!

We are looking for a dynamic and innovative Paid User Acquisition Product Manager with strong expertise in mobile app growth. The ideal candidate will focus on optimizing the entire user acquisition funnel, from ad impressions and clicks to app installs and completed registrations.

Responsibilities

  • Develop and execute paid acquisition strategies across major ad platforms (Meta, Google Ads, TikTok Ads, etc.) to drive user growth and maximize ROI.
  • Optimize ad creatives, campaign structures, targeting, and bidding strategies to improve efficiency.
  • Improve App Store Optimization (ASO) and landing page conversion rates to increase installs and registrations.
  • Design and manage A / B and multivariate tests; analyze results to inform funnel optimization.
  • Monitor and analyze key performance metrics (CTR, CVR, CAC, LTV, ROAS) to support data-driven decision-making.
  • Partner with cross-functional teams (marketing, product, data science, design) to execute growth initiatives quickly and effectively.
  • Collect and analyze user feedback and behavioral data to refine acquisition and retention strategies.

Requirements

  • Bachelor's degree or higher in Business, Marketing, Statistics, Computer Science, or related field.
  • 5+ years of experience in mobile app growth, user acquisition, or performance marketing.
  • Hands-on experience running campaigns on Meta, Google, TikTok, or other major advertising platforms.
  • Strong analytical and quantitative skills; proficiency in SQL, Excel, or BI tools (e.g., Tableau, Looker, Data Studio).
  • Excellent communication skills and ability to collaborate across teams.
  • Self-starter with innovative thinking and problem-solving ability.

    • Nice to Have

  • Proven track record of scaling user acquisition funnels (Impression ? Install ? Registration ? Retention).
  • Experience with international markets and multi-regional campaign execution.
  • Familiarity with attribution tools (Appsflyer, Adjust, Branch, Singular) and mobile measurement frameworks.
  • Knowledge of growth hacking techniques and MarTech tools.

    • Annual Base Pay Range

    $125,000 - $175,000 USD

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