Growth Marketing Specialist

Job Description

Job Description

Goodhue Boat Company is growing and we are looking for driven, enthusiastic, and talented individuals to join our team and grow with us! Goodhue is a family-oriented company that values diversity, gender equality, open lines of communication and believes in developing employees to their fullest potential.

We’re looking for a Growth Marketing Specialist to join our growing team and help us focus on lead nurture, marketing automation, and funnel optimization, turning initial interest into engaged, sales-ready opportunities.

Partnering closely with sales, the Growth Marketing Specialist will design and execute targeted email campaigns, manage CRM workflows, develop mid-funnel content, and track performance metrics that demonstrate marketing’s direct impact on revenue.

Responsibilities :

• Email Marketing & Nurture Campaigns : Build and manage segmented nurture flows (drip, seasonal, trigger-based), create A / B tests for subject lines, content, and CTAs to improve engagement, & develop re-engagement campaigns for cold or inactive leads.
• Marketing Automation & CRM Optimization : Set up and manage workflows in HubSpot / Salesforce (or your CRM), implement behavior-based triggers (downloads, event sign-ups, web visits), & ensure clean data hygiene, tagging, and lead scoring systems.
• Content & Funnel Development : Identify and fill mid-funnel content gaps (guides, case studies, comparison sheets), collaborate with events / brand marketing to repurpose assets for nurture journeys, & align landing pages, ads, and emails for consistent customer journeys.
• Analytics & Reporting : Track and report on funnel KPIs : lead-to-MQL conversion, MQL-to-SQL rate, influenced pipeline / revenue, build dashboards to show nurture impact on sales outcomes, & recommend optimization strategies based on performance data.
• Sales Alignment & Support : Work with sales teams to define qualification criteria and feedback loops, & deliver sales-enablement content aligned with nurture stages.
• Cross-Channel Consistency : Coordinate nurture messaging with paid ads, organic, and in-person events, & maintain consistent tone and branding across all marketing touchpoints.
• Social Media Oversight : Oversee location-based social media accounts, providing guidance and recommendations to location general managers. Create and post content to the corporate social media accounts on a regular basis.

Qualifications :

Salary & Schedule :