Field Marketing Specialist
Field Marketing Specialist
(FastenMaster Division) at OMG Inc.
Position Overview
OMG Inc. is a leading manufacturer of fastening products and technologies for the commercial roofing and construction industries worldwide. Headquartered in western Massachusetts, OMG is an equal opportunity employer prioritizing the safety of our employees and customers.
About The Role
We’re looking for a Marketing Events & Engagement Specialist who thrives at the intersection of creativity and execution. In this role, you’ll bring our brand to life out in the field — creating impactful experiences, programs, and tools that inspire contractors, engage dealers, and support our sales team.
What You’ll Do
Create experiences that connect – Plan, promote, and execute events, demonstrations, and sales blitzes that showcase FastenMaster’s innovation and give contractors hands‑on product experiences.
Build loyalty programs – Develop initiatives like our “Most Valuable PRO” recognition program to celebrate top customers and turn them into brand champions.
Elevate dealer partnerships – Lead dealer advocate programs and in‑store merchandising to make FastenMaster stand out at the point of sale.
Drive field marketing content – Design tools, promotions, and branded assets for our sales team to use in the field.
Own the details – Manage event logistics, vendor negotiations, budgets, and post‑event analysis to ensure every activation hits its mark.
Collaborate across teams – Work closely with Sales, Product, and Marketing colleagues to align field marketing with our larger growth strategies.
Position Responsibilities
Promote Safety as the number one priority of all OMG employees.
Design, develop, manage, and optimize content and tools for use by our FSR team, including fliers, promotions, impact event enhancements, truck organization, product demonstrations, sales engagements / blitzes and branded gear.
Develop and manage a Most Valuable PRO (MVP) program to recognize and cultivate top contractor relationships, driving loyalty and brand advocacy.
Lead a dealer advocate program that empowers retail partners to champion FastenMaster at the point of sale.
Manage end‑to‑end event logistics for on‑campus, regional and national events, including venue selection, budgeting, scheduling, and staffing.
Negotiate contracts with vendors, suppliers and service providers to optimize costs.
Oversee all on‑site event operations, including set‑up, coordination of staff and volunteers, and troubleshooting any issues that arise during the event.
Conduct post‑event evaluations to analyze successes and areas for improvement.
Manage our in‑store merchandising program to ensure quality and consistency of outsourced work.
Interface with other FastenMaster product, sales and marketing functions, including product management teams, to understand and maximize sales strategies.
Perform other tasks as assigned.
Job Details
Seniority Level : Entry level
Employment Type : Full‑time
Job Function : Marketing and Sales
Industry :
Wholesale Building Materials
Location : West Springfield, MA
Salary Range :
$50,000.00 – $60,000.00
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Field Marketing Specialist • Agawam, MA, United States