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Performance Marketing Specialist

Performance Marketing Specialist

VirtualVocationsHartford, Connecticut, United States
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A company is looking for a Performance Marketing Specialist who is skilled in managing and optimizing paid social campaigns.

Key Responsibilities

Build, manage, and optimize campaigns across Facebook and Instagram

Lead A / B and multivariate tests on landing pages to improve conversion rates

Build and maintain robust UTM tracking across all campaigns

Required Qualifications

3-5+ years of experience in paid social campaign management, particularly with Meta Ads Manager

Experience with conversion rate optimization and landing page experiments

Strong analytical skills, with fluency in CTRs, CVRs, and ROAS

Knowledge of UTM structures, attribution, and conversion tracking

Bonus : experience in healthcare or direct-to-consumer growth environments

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Performance Marketing Specialist • Hartford, Connecticut, United States

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