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Associate Director, Creator Management

Associate Director, Creator Management

InfluentialNew York, NY, US
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Job Description

Job Description

Influential is a key leader in the Influencer Marketing space (and the LARGEST influencer marketing company in the world, by revenue). Trusted by over 60% of the Fortune 500, we connect our clients with a network of over 3 Million social media influencers.

We are looking for team members who are thrilled by the idea of playing an active role in shaping how companies engage with customers through TikTok, Instagram, Facebook, & more. Our team is built of people from across the country who have already moved the needle in social media, influencer marketing, and various sectors of technology. Ready to join us?!

What we offer :

  • Competitive compensation
  • Flexible time off with inclusive holiday benefits
  • Comprehensive medical, dental & vision insurance for employees
  • 401(k) matching
  • An awesome collaborative work culture, a diverse team, and more!

Influential is looking for an experienced Associate Director, Campaign Management to implement the day-to-day strategy and campaign execution for Fortune 500 clients. This role will lead the east coast campaign management team while supporting the development and execution of our top-tier influencer marketing campaigns. The Associate Director works closely with our Account Management and Creative teams and is responsible for building relationships with the influencer community across all social platforms.

In general, on a typical day you will :

  • Be accountable for the overall success of Influential's social campaigns
  • Build and execute creator strategies specific to campaigns, refine current success metrics, and introduce new success metrics
  • Support training of all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skills
  • Liaise between the campaign management team and other key internal groups on each account (account management, research / analytics, operations) to ensure client needs are being met
  • Oversee Influencer "casting", negotiation, contracting and content management across different brand campaigns.
  • Knowledge of offline and online space; strong understanding of the relationship between brand, media, and consumer. Well versed in the influencer marketing space or strong interest in the industry
  • Working knowledge of online performance tracking and brand measurement tools
  • Strong organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materials
  • A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teams.

    • Being an Associate Director, Campaign Management requires :

  • 5 - 7 years of experience working in a digital, advertising, or influencer marketing environment in the luxury beauty space.
  • Experience managing multiple 6 to 7 figure projects at one time in a fast-paced environment
  • Expert negotiating skills and management of six figure Influencer campaign budgets
  • Established and extensive network of managers / agents or Influencer contacts.
  • Direct experience with on-site Influencer activations
  • Knowledge of offline and online space, with a strong understanding of the relationship between brand, media, and consumer
  • Working knowledge of online performance tracking and brand measurement tools
  • A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teams
  • Strong organizational skills and attention to details, while juggling multiple projects and timelines
  • Comfortable working in a startup environment, creating organization and processes where none may exist
  • Knowledge of all major social platforms and recent trends on Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube, and more
  • Bachelor's degree or equivalent experience

    • Bonus points if :

  • Experience at a marketing-tech or media start-up
  • You're passionate about social media and / or influencer marketing

    • Salary Range : $110K- $125K

    About Influential

    Influential is an AI-powered technology and is the largest influencer marketing company in the world, by revenue. Leveraging a network of over 3 Million social media influencers, Influential's platform powers seamless talent discovery, comprehensive brand safety, content creation, media, and measurement. Through strategic partnerships with first and third-party data providers, Influential enables exclusive targeting and measurement solutions, including both online and offline attribution, such as sales lift, TV tune-in lift, foot traffic, and eComm sales. Influential works with Fortune 500 brands, including McDonald's, NBA, General Mills, Ford, and every major studio. With offices in Los Angeles, NYC, and Las Vegas, Influential is a developer partner of IBM Watson, a strategic partner of WME and Oracle, and a Facebook and Instagram Marketing Partner. (www.influential.co)

    Influential is an equal opportunity employer.

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