Social Media Content Manager Job at The Boca Raton in Boca Raton

Summary

The Social Media Content Manager is a dynamic, on-property role responsible for capturing, editing, and publishing compelling photo and video content that brings The Boca Raton's brand to life across social media platforms. This individual will be immersed in the daily rhythm of the resort and Club, attending events, collaborating with departments, and staying attuned to the pulse of the property to tell authentic and engaging stories.

This role requires a creative and strategic thinker with a passion for visual storytelling, a strong understanding of social media trends, and the ability to work flexible hours, including evenings and weekends, to cover key moments and activations. The Social Media Content Manager will work closely with the Integrated Marketing Manager and Executive Director of Enterprise Marketing to align content with broader brand and business objectives.

Essential Functions

Content Creation & Capture

• Serve as the primary on-property content creator, capturing high-quality photo and video assets for use across social media platforms.
• Attend and document events, activations, and daily moments at The Boca Raton, including evenings and weekends as needed.
• Edit and produce short-form video and photo content optimized for platforms such as Instagram, Facebook, LinkedIn, and YouTube (with potential for other platforms in the future, i.e. TikTok).

Content Strategy & Publishing

Cross-Departmental Collaboration

Brand Stewardship

Analytics & Optimization

Internal Relationships

Reports to the Executive Director of Enterprise Marketing. Works closely with the Integrated Marketing Manager and collaborates with departments throughout The Boca Raton.

External Relationships

Will interact with social media agency. May interface with photographers, videographers, influencers, and creative agencies to support content development and amplification.

Qualifications

Education / Experience Requirements

Physical Requirements

In the United States we are proud to be an EEO / AA employer M / F / D / V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.