Digital Marketing SpecialistTysons, Virginia, United States

Digital Marketing Specialist

Alarm.com is seeking a dynamic and innovative Digital Marketing Specialist to join our marketing team. In this pivotal role, you will leverage your expertise in web content management, search engine optimization, and A / B testing to drive impactful digital marketing strategies.

The ideal candidate thrives in a fast-paced environment, is detail-oriented, and is adept at managing multiple projects with competing priorities while delivering exceptional results.

Responsibilities

Web Content Management

• Update and manage web content using CMS tools (e.g., WordPress, Craft).
• Create, edit, and optimize content for web pages, ensuring alignment with brand guidelines and SEO best practices.
• Collaborate with the marketing team to plan and implement content calendars.
• Design and execute A / B optimization tests to increase the effectiveness of various marketing strategies, landing pages, and user experiences.
• Monitor and analyze content performance metrics to provide actionable insights that drive continuous improvement and higher conversion rates.
• Utilize Google Analytics to track and report on site performance.

SEO Programs

Email Marketing

Requirements

Nice To Have

Why work for Alarm.com?

Company Info

Alarm.com is the leading cloud-based platform for smart security and the Internet of Things. More than 7.6 million home and business owners depend on our solutions every day to make their properties safer, smarter, and more efficient. And every day, we're innovating new technologies in rapidly evolving spaces including AI, video analytics, facial recognition, machine learning, energy analytics, and more. We're seeking those who are passionate about creating change through technology and who want to make a lasting impact on the world around them.

For more information, please visit www.alarm.com .

Company Benefits

Alarm.com offers competitive pay and benefits inclusive of subsidized medical plan options, an HSA with generous company contribution, a 401(k) with employer match, and paid holidays, wellness time, and vacation increasing with tenure. Paid maternity and bonding leave, company-paid disability and life insurance, FSAs, well-being resources and activities, and a casual dress work environment are also part of our outstanding total rewards package!

Alarm.com is an Equal Opportunity Employer

In connection with your application, we collect information that identifies, reasonably relates to or describes you ("Personal Information"). The categories of Personal Information that we may collect include your name, government-issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies. By submitting your application, you acknowledge that we may retain some of the personal data that you provide in your application for our internal operations such as managing our recruitment system and ensuring that we comply with labor laws and regulations even after we have made our employment decision.

Notice To Third Party Agencies : Alarm.com understands the value of professional recruiting services. However, we are not accepting resumes from recruiters or employment agencies for this position. In the event we receive a resume or candidate referral for this position from a third-party recruiter or agency without a previously signed agreement, we reserve the right to pursue and hire those candidate(s) without any financial obligation to you. If you are interested in working with Alarm.com, please email your company information and standard agreement to RecruitingPartnerships@Alarm.com.