Senior Product Marketing Manager

About Us Eagle Eye Networks is the global leader in cloud video surveillance, delivering cyber-secure, cloud-based video with artificial intelligence (AI) and analytics to make businesses more efficient and the world a safer place.

The Eagle Eye Cloud VMS (video management system) is the only platform robust and flexible enough to power the future of video surveillance and intelligence.

Eagle Eye Networks is based in Austin, Texas, with offices in Amsterdam, Bangalore, and Tokyo.

Learn more at  een.com .

Summary The Senior Product Marketing Manager is responsible for putting the MARKET into the go-to-market.

This means understanding market dynamics, trends, competitor positioning, and reseller motivations to set Eagle Eye Networks apart in a crowded and growing market.

The Product Marketer sits in a critical spot between product management, sales, and marketing and owns the responsibility for telling compelling market-driven stories about what we do and how it solves our customers’ and channel partners’ problems.

The Product Marketer is not only a hands-on position but also a strategic contributor providing insights, recommendations, and developing business cases to drive the company forward.

Responsibilities Conduct ongoing analysis into customers’ usage of current products and develop plans to increase adoption of Eagle Eye products and services Conduct both qualitative and quantitative research projects including win / loss, user testing, messaging tests, in-depth interviews and others to help gain insight into products and markets Work cross-functionally with Product Management and Marketing resources to lead commercial launches and the coordination of launch activities Review and redline product and channel collateral and communications to improve messaging and tools to customers Oversee delivery of app notes, success stories, and case studies as assigned.

Plan and participate in the launch of new products / services and brief internal teams about new products (sales, marketing, PR, etc.) and go to market priorities and initiatives to drive demand Translate technical details into benefits for the user and create buyer personas based on target audience decision-makers and influencers Take a vertical approach to the commercialization of products and services and align with strategically identified target verticals and industries Evaluate projects using relevant KPIs and feedback from existing and prospective customers Build product and portfolio messaging that communicates the vision and value of our products that set new products apart with  unique selling propositions Craft compelling content for marketing channels (landing pages, ad campaigns, website) to promote our products, services and brand Speak and present about products to both external and internal audiences Requirements 5+ years of experience in Product Marketing, Product Management, and / or Technical Marketing roles 5+ years of experience in the physical security and / or cloud SaaS industry Must be an excellent writer for multiple channels and applications Experience in market analysis and competitive research Familiar with marketing tactics (e.g. integrated marketing campaigns) Excellent communication skills Detail-oriented and creative Analytical mind and strong quantitative skills BS / BA in Marketing, Communications or similar field.

MBA preferred Why work for Eagle Eye?

Eagle Eye Networks is an innovative, global start-up building the only platform powerful enough to support the future of video surveillance and security.

Here your voice will be heard, and talent respected.

We have proven leadership and financial backing of one of the world’s premier venture capital firms.

The work we do is essential in today’s world, as our systems are used to protect the health, safety, and welfare of people and property around the world.

Eagle Eye is a place where you can make a difference.

Bring your passion, your drive, a roll-up-your-sleeves-and-get-it-done work ethic, and a collaborative mindset.

Be ready to work hard and have fun.

We also have great benefits and perks.

Medical Benefits :

• We offer a competitive medical plan.
• Company offsets premiums. 100% paid employee dental and vision insurance.

Taco Tuesdays :

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