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Marketing Manager, Strategic Solutions & Portfolio Innovation

Marketing Manager, Strategic Solutions & Portfolio Innovation

Becton DickinsonFranklin Lakes, NJ, US
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Maker Of Possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of usfrom design and engineering to the manufacturing and marketing of our billions of MedTech products per yearto look at the impossible and find transformative solutions that turn dreams into possibilities. We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.

Responsibilities :

  • Lead New Product Development (NPD) Strategy : Drive upstream marketing efforts from active discovery through planning, including product strategy, roadmap evolution, market opportunity assessments, and inorganic growth evaluations.
  • Develop and Execute Strategic Marketing Plans : Create annual and long-term plans aligned with business objectives, ensuring execution and cross-functional alignment.
  • Advance US Customer Solutions and Commercial Strategy : Support marketing plans for customer solutions, explore innovative business models (e.g., SaaS, alternative contracting), and contribute to technology release and strategic decision-making.
  • Drive Market and Portfolio Insights : Monitor market trends, customer needs, and competitive dynamics to inform product and solution strategy, ensuring strategic alignment and continuous improvement across the Medical Device Solutions (MDS) portfolio.

Education :

  • Bachelor's degree required. Advanced degree preferred.
  • Experience :

  • 5+ years of product or marketing management experience within the medical device industry required including proven success launching and managing medical devices in the U.S. market.
  • New product development experience preferred.
  • Marketing experience associated with Vascular Access products preferred.
  • Strong understanding of clinical practices / workflows and healthcare provider needs required.
  • Outstanding communication, project management, and analytical skills.
  • Willingness to travel up to 25% to achieve our strategic goals.
  • At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

    For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and / or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

    A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.

    To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.

    Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

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    Strategic Marketing Manager • Franklin Lakes, NJ, US

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