Director, Content Job at Publicis Groupe in Chicago

Company description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

Overview

The Director of Content creates synergy amongst internal teams, external partners, and client stakeholders to carryout best-in-class content programs. Furthermore, the Director will utilize their knowledge of content, content strategy, and the advertisement / vendor landscape to build and strengthen top tier content partnerships and leverage the best investment options possible.

Must haves include a proven track record of building and maintaining strong relationships amongst internal and external partners. The ideal candidate will have in-depth experience within digital media and will be able to bring a strong, creative point-of-view to the table as it relates to creating campaigns that resonate with target audience.

This role is part of a creative, collaborative team that encourages out-of-the-box thinking, innovation and excellence.

Responsibilities

• Maintain an in-depth knowledge of current media industry news and brand business (current and historical perspectives) with a focus on upstream initiatives
• Apply your experience to elevate strategic thinking across the portfolio and set appropriate learning agenda elements
• Partner with creatives during idea generation to identify potential for content in today’s landscape through the lens of our consumer
• Work with Experience Planners to extend creative ideas through additional content
• Establish content best practice in service of increasing advertising effectiveness
• Work with Experience Planner and Brand Strategist, identify the role of content at a platform, target or partner level within the Experience Plan
• Work directly with the lead creatives, ensuring the execution will drive effectiveness based on consumer behavior and best practice within the channel
• In partnership with Investment team, recommend how much content an experience plan can support given budget and reach sufficiency goals
• In partnership with Production, recommend what needs to be captured on the shoot, where to source it from, and ensure each execution is fit for purpose
• Work with Influencers or Media Publishers to produce branded content
• Actively participate in priority brand meetings, action the learnings and insight by working directly with the creative teams to implement content changes
• Facilitate team building through collaboration, open communication, and focused project management to assure that assignments are executed in a timely manner
• Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals

Qualifications

Additional information

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include :

The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Compensation Range : $127,585 - $144,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer / temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10 / 22 / 2025

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.

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