SHRM is hiring : Specialist, Social Media in Alexandria

SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces.

With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.

Summary SHRM empowers HR professionals to be bold, strategic leaders who shape better workplaces and elevate workforce potential. As part of SHRM’s Social Media Team, the Specialist, Social Media plays a key role in fostering connection and conversation across SHRM’s social channels.

This position is focused on building strong relationships with our audiences—HR professionals, business leaders, and key stakeholders—through thoughtful engagement, timely responses, and platform-specific content that reflects SHRM’s voice and values.

Responsibilities Manage daily engagement across SHRM’s social media platforms—responding to comments and messages, initiating dialogue, and upholding a positive and professional tone.

Strengthen audience connection by creating and curating content that encourages interaction, sharing, and dialogue on key workplace issues.

Develop and maintain social engagement guidelines to ensure consistent, on-brand interactions across platforms.

Monitor platform trends, audience sentiment, and user behavior to identify timely opportunities for engagement or issues that need escalation.

Collaborate on content planning with the Social Content Specialist and design team to support campaigns, thought leadership, and organizational initiatives.

Leverage social listening tools to track conversations, spot trends, monitor brand mentions, and surface actionable insights.

Support editorial calendar management by aligning engagement strategies with content launches, campaigns, and key initiatives.

Work across departments to ensure a coordinated, consistent voice and engagement approach on all platforms.

Analyze performance metrics and engagement trends to inform strategy, reporting, and content optimization.

Stay current on emerging features, algorithms, and audience behaviors on major platforms to continuously improve SHRM’s digital presence.

Participate in special projects and cross-functional marketing initiatives as needed.

Education & Experience Requirements Education :

Bachelor’s degree in Communications, Marketing, Digital Media, or related field; or equivalent experience.

Experience :

Minimum of three (3) years in a digital or social media role, preferably within an agency or in-house brand team.

Experience managing audience engagement on social platforms.

Knowledge, Skills & Abilities Deep understanding of major platforms and their engagement best practices.

Familiarity with tools like Canva, Meltwater, Social Studio, Trello, Slack, and similar platforms.

Excellent communication skills, with the ability to adjust tone and content for various audiences and channels.

Strong organization, multitasking, and attention to detail.

Data-driven mindset with the ability to turn insights into action.

Proactive, collaborative, and adaptable in a fast-paced environment.

Strong awareness of current events, cultural trends, and digital conversations relevant to the world of work.

SHRM is an equal opportunity employer (Minority / Female / Disabled / Veteran). Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.

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