Senior CRM Marketing Manager (Remote)

Job Description

Job Description

About Us

Powered by one of the largest global newsrooms in sports media, The Athletic brings sports fans the most comprehensive stories about the teams, sports and athletes they love. The Athletic’s newsroom of 500+ full-time staff delivers in-depth coverage of hundreds of professional and college teams across more than 47 North American markets and all 20 football clubs in the English Premier League, as well as many Championship clubs.

About the Role

The Athletic is seeking an experienced lifecycle marketer to join the CRM team. In this role, you will own the development of programs across the user journey that increase engagement, build daily reading habits, and drive subscription growth among sports fans. The ideal candidate is a customer-focused, results-driven marketer with a strong track record of using CRM to shape user behavior through thoughtful experimentation and optimization. You excel at turning analysis into strategy, working seamlessly with cross-functional partners, and driving measurable performance improvements.

This role is 100% remote for candidates currently residing in the United States or Canada.

Responsibilities

• Develop and optimize CRM programs that drive engagement, conversion and retention throughout the user lifecycle.
• Drive continuous improvement through sophisticated experimentation programs that measure both immediate and long-term business impact.
• Collaborate with Design and Marketing teams to ensure lifecycle communications reinforce value propositions and support the evolution of our brand.
• Identify opportunities for hyper-personalization, behavioral targeting, and AI tools to deepen reader engagement and power new customer journeys.
• Partner with Data teams to build reporting dashboards and translate user insights into actionable lifecycle strategies.
• Integrate major sports moments and product launches into lifecycle programs through cross-functional collaboration.
• Maintain comprehensive documentation and performance reporting for all live lifecycle journeys.
• Oversee transactional email operations, compliance, and delivery.
• Communicate proactively and clearly with business leaders and stakeholders about strategy, execution, and performance tracking to plan.

Requirements

The annual base salary range for this role is $110,000.00 - $130,000.00 USD. The total compensation offered for this position may vary based on factors such as education, experience, skills, and location. It may also include non-cash rewards and benefits. The base salary range is subject to change and may be modified in the future.

The Athletic offers unique perks and benefits to all full-time employees based on their country of residence. Our comprehensive US benefits package includes :

For international candidates : Our global benefits packages offer similar benefits and perks, competitive to the local market.

The Athletic Media Company is an equal opportunity employer and enthusiastically encourages people from all backgrounds and experiences to apply. The Athletic will consider all applicants without regard to race, religion, color, national origin, ancestry, physical and / or mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, transgender status, age, sexual orientation, military or veteran status, or any other protected characteristic under applicable law.

Click here to review our Applicant Privacy Notice , which describes how and when The Athletic Media Company collects, uses, and shares certain personal information of job applicants and prospective employees.

Beware of fraudulent job recruiting schemes! Our recruiters use  careers@theathletic.com  exclusively. We do not conduct interviews via text or instant message and we do not ask candidates to download software, to purchase equipment through us, or to provide sensitive personally identifiable information, such as bank accounts or social security numbers. If you have been contacted by someone claiming to be a recruiter with The Athletic but operating from a different email address about a job offer, please report it as potential job fraud to the law enforcement and to  people@theathletic.com.