Lead Generation - Paid Digital Marketer

Overview

Required : 1+ years of experience in paid search, paid social, and SEO. Ready to shine in the world of digital marketing? If you're a rising star eager to make an impact and take your career to the next level, we want to hear from you! Join our team as a Lead Generation - Paid Digital Marketer and help us drive success through innovative strategies and creativity. Our Mission - Justice for All. Life Changing Results.

Responsibilities

As Paid Digital Marketing, you will be responsible for creating, managing, and optimizing paid digital advertising campaigns while also implementing and executing SEO strategies to enhance organic search visibility. Your role will focus on both driving paid traffic through strategic ad campaigns and improving website rankings through SEO best practices.

Paid Digital Advertising

Tactical campaign development and expansion of existing paid search marketing campaigns

Conducting keyword research and selection for pay-per-click campaigns to maximize budget while achieving key business objectives such as traffic, sales, and ROI / ROAS goals

Monitoring, tracking, interpreting and optimizing campaign metrics via Google Analytics to ensure peak performance

Making recommendations on keyword selection while prioritizing expansion efforts

Producing weekly campaign performance reports

Executing and maintaining paid social media campaigns

Search Engine Optimization (SEO)

Conducting keyword research and competitive analysis to enhance organic search visibility

Implementing on-page SEO optimizations, including metadata, headings, internal linking strategies, and backlinking strategies

Developing and executing link-building strategies to improve domain authority

Conducting site audits to identify and fix technical SEO issues

Optimizing content for search engines while aligning with user intent and best practices

Tracking and analyzing website performance using Google Analytics and other SEO tools to provide actionable insights

Additional Responsibilities

Managing individual and / or team projects

Implementing and executing long-term brand management strategies

Interacting with vendors and staying up-to-date with the latest trends in paid advertising and SEO

Qualifications

Proficiency in Google Ads, Google Analytics, Google Search Console, Meta Ads, and SEO tools (BrightEdge, SEMrush, Moz)

Experience with managing large-scale PPC campaigns

Strong understanding of on-page, off-page, and technical SEO strategies

Familiar with WordPress and SEO-friendly website structures

Strong problem-solving and project management skills

Detail oriented and deadline driven

Ability to effectively communicate with the executive team

Bachelor's degree is preferred

Previous law firm experience a plus

Compensation and Benefits

Salary commensurate with experience

Ability to work remotely two days per week

Opportunities for ongoing training and mentoring

Opportunities to advance and grow within the firm

Contingency fee referral bonus opportunities

Paid time off (20 days) and 11 paid holidays

Medical, vision & dental insurance (100% of Base medical plan covered by the firm)

Simple IRA with up to 3% company match

Firm Philosophy

We firmly uphold the value of every individual within our team, ensuring they have the chance to build a rewarding career both financially and personally. Our firm's structure is designed to offer exceptional prospects for growth and advancement to our attorneys. At Zinda Law Group, every team member leaves at the end of the day with the satisfaction of knowing they have diligently served our clients and positively impacted the lives of others. Join us, and experience a remarkable work environment at our law firm.

Core Principles

Excellence Always

We All Take Out the Trash

Data-Driven Results

We Outwork Our Opponents

Application

We will be accepting applications on an ongoing basis until a candidate is selected for the position. To apply, please submit your resume and cover letter.

Equal Opportunity

Zinda Law Group is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected status as required by applicable law.

Disclaimer

This job description outlines the general nature and responsibilities of the role but is not an exhaustive list of all duties, skills, or requirements. Duties may be adjusted as needed, and team members may be asked to perform other tasks as assigned, in compliance with applicable laws. Reasonable accommodations will be made for individuals with disabilities.

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