Content Marketing Manager

Content Marketing Manager

You Can Change the Life of One to Care for the Lives of Many!

At Galen College of Nursing, we educate and empower nurses to change lives. Since 1989, we've dedicated our work to delivering high-quality nursing education with a student-first mindset. As one of the largest private nursing colleges in the country, we combine the support of a close-knit learning environment with the strength of a nationally recognized institution, HCA Healthcare.

That same passion for excellence in the classroom extends to our offices. At Galen, you'll find a culture deeply rooted in collaboration, innovation, and a shared commitment to improving the future of healthcare. Your work directly touches the next generation of nurses, and your contributions help our students pursue their dream of a compassionate career.

If you're looking for a career where you can make a difference, grow professionally, and be part of a caring team, we'd love for you to apply for the Content Marketing Manager position today!

As a Content Marketing Manager at Galen College of Nursing, you will manage the development and execution of Galen's omni-channel content marketing strategy to elevate brand awareness and attract and retain new students while positioning us as a category leader in nursing education. This role requires up to date experience in new technologies and marketing trends in SEO / AEO, brand discoverability, and positioning thought leadership.

Key Responsibilities :

• Build and manage Galen's content marketing and social media strategies to increase LLM discoverability and authority, and drive organic search traffic
• Collaborate with internal and external design and writing teams to produce high quality, omni-channel content for inbound marketing strategies including but not limited to articles, blogs, emails, whitepapers, videos
• Develop editorial calendar, delegate tasks and ensure deadlines are met to write, design, build and maintain our social media presence, managing two Social Media Specialists
• Collaborate with internal and external teams to create website content, pages and optimize user experience
• Regularly track, measure and report performance across all social media platforms and website
• Plan, execute, and measure A / B and conversion tests
• Utilize strong analytical ability to evaluate end-to-end customer experience
• Edit, proofread and improve content
• Receive customer feedback and generate ideas to increase customer engagement
• Other duties as assigned

Position Requirements :

Benefits

Galen College of Nursing is recognized as a 2023 National League of Nursing (NLN) Center of Excellence (COE). Galen's Compassionate Care Model Values

Learn more about our vision and mission.